Art.com Improves Communication, Processes and Customer Service Using Soffront CRM

Business Wire, Nov 1, 2004

FREMONT, Calif. -- Soffront(R) Software, Inc. (www.soffront.com), a leading supplier of end-to-end CRM solutions specifically designed for the mid-market, today announced that Art.com is using Soffront CRM to enhance internal communications, enforce processes and improve customer service. Art.com (www.art.com) is the world's leading online art marketplace.

"Soffront CRM has allowed our IT department to be much more organized--we now have a global view of all outstanding IT issues and can more accurately monitor the status of numerous projects," explained Andrew Gill, IT Manager, Software Systems at Art.com. "With Soffront CRM, customer satisfaction has improved--issues are resolved faster and communication is enhanced."

According to Gill, Art.com was able to modify Soffront CRM to fit their organization's requirements exactly. "Soffront CRM provides a cohesive, common interface for managing all parts of the IT organization," continued Gill. "We can track and resolve help desk tickets and defects more effectively and easily customize the software to meet our changing needs."

Soffront is well known within the industry for its customizable and easy-to-use software. "Soffront CRM provides interfaces that allow a user to add fields on the fly, modify the views of each object, add new database tables, link the new databases to other parts of the system and create workflows for them--all without writing a single line of code," explained Manu Das, Soffront's president and founder. "When these changes are completed, the system automatically generates all the code that is needed to present the system to the user--a unique approach in the CRM industry not available in other systems."

About Art.com

With up to 12 million visitors per month, Art.com is the world's leading online art marketplace. Founded in 1995 and based in Research Triangle Park, NC, Art.com is dedicated to providing consumers with high quality art, along with an excellent customer shopping experience.

About Soffront Software

Soffront Software Inc. has the experience, technology and focus for mid market companies seeking a CRM software solution. A pioneer in the CRM market since 1992, Soffront offers end-to-end, fully integrated CRM solutions. With more than 500 CRM installations worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal agencies and local/state governments. Soffront is privately held, debt-free, and profitable since 1995.