Interaction Associates Drives Agile IT Infrastructure with AptSoft and Salesnet

Business Wire, Nov 1, 2004

BURLINGTON, Mass. -- Business and learning consultancy relies on AptSoft and Salesnet for on-demand responsiveness to customers and industry events

Business consulting and learning provider Interaction Associates, Inc. is using software from AptSoft Corporation and Salesnet to respond more effectively to customer requests and with increased agility to market events. Interaction Associates is using Salesnet's Integration-as-a-Service(TM), featuring AptSoft's Event-driven Application Collaboration(TM) technology, to integrate Salesnet's sales-focused customer relationship management (CRM) solution with its collaboration system. Combining Salesnet and a nimble IT infrastructure with solid business processes empowers Interaction Associates to identify and capitalize on crucial revenue opportunities.

"We depend on seamless communication between our CRM and collaboration systems to maintain high-quality customer service and productivity," said Larry LaFranchi, CFO of Interaction Associates. "AptSoft's technology makes connecting these systems easy, flexible and fast, expanding the value of Salesnet's application. This service allows us to achieve the customer and market responsiveness we need to stay ahead of competitors."

Interaction Associates is a leader in learning and performance improvement. For 35 years, the company has provided learning and collaboration consulting services to hundreds of organizations and hundreds of thousands of individuals around the world. With offices in Boston and San Francisco, the firm serves a variety of clients, including one-third of the Fortune 500, as well as federal, state, and local agencies. Interaction Associates helps clients build the needed collaborative capability to produce extraordinary results, improve critical business processes, and create and maintain trusting and productive work relationships.

"Integration-as-a-Service enables Interaction Associates to leverage existing IT resources and ensure that Salesnet is fused with other vital business applications," said Dan Starr, chief marketing officer at Salesnet. "Through 'clicks-not-code(TM)' - a platform that removes the stereotypical 'truckload of consultants' - Salesnet and AptSoft have eliminated the tedious, expensive, and high maintenance approaches to delivering such business system connectors."

Currently, more than 50 percent of Salesnet's customer base has deployed or expressed interest in leveraging the benefits of Integration-as-a-Service. This is largely because the service, based on AptSoft's Event-driven Application Collaboration technology, provides the flexibility, speed, ease of use and affordability for companies to coordinate how their vital applications work in unison to achieve core business goals. AptSoft allows companies to align these systems quickly, easily and in the right timeframe and cost range.

"Interaction Associates is a prime example of Salesnet's Integration-as-a-Service value proposition," said David Cameron, AptSoft's vice president of product integration. "The company needed an easily customizable platform for integrating Salesnet's CRM into its infrastructure. Together, AptSoft and Salesnet are helping companies like Interaction Associates align their IT infrastructures with their customer-focused business goals."

About Salesnet

Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, delivers solutions that empower companies to sell more. Since 2000, Salesnet's hosted CRM solutions have served as proven alternatives to expensive, complex, packaged or premise-based CRM software. Organizations such as American Express Incentive Services, Birch Telecom, Software AG, Sovereign Bank, and Tellabs use Salesnet to improve the efficiency, effectiveness, and profitability of global sales organizations. Salesnet's Guided Performance Selling (GPS) strategy leverages software-as-a-service, configuration-as-a-service(TM), integration-as-a-service(TM), and administration-as-a-service(TM) to offer products and services designed to drive the fastest ROI in the CRM industry. In addition, Salesnet's exclusive Customer Success Roadmap strategy is aimed at driving ongoing business value with on-demand CRM. Salesnet, headquartered in Boston, provides additional information on its products and services at: www.salesnet.com/sp/e.asp?id=144.

About AptSoft Corporation

The AptSoft Corporation, based in Burlington, Mass., is an enterprise software company focused on aligning existing IT systems with business processes to help companies become more agile in response to market opportunities. AptSoft's event-driven application collaboration software is twice as collaborative between IT and business process owners, three times as cost-effective, five times faster, and 10 times more flexible than custom code. Companies use AptSoft's lightweight, easy-to-use software to generate new revenue streams and improve customer service while reducing IT costs by extending existing systems. For more information, visit the company's Web site at www.aptsoft.com.