Dark Dynamite Begins Major Worldwide Marketing Initiative

Business Wire, Nov 10, 2004

SALT LAKE CITY -- Dark Dynamite Inc. (OTCBB:DRKD), a leading provider of clothing to the eccentric lifestyles market, today announced a worldwide marketing initiative to introduce Dark Dynamite to both fashion industry leaders and investors. The company will begin these programs effective immediately.

Jared Gold, chairman and chief executive officer of Dark Dynamite, commented, "We believe we are uniquely positioned to become one of the leading providers of clothing to consumers with eccentric lifestyles. The clothing industry is a multibillion dollar industry and we believe we are well positioned to compete in our niche marketplace. Our dynamic, colorful and rare clothing offerings are unique to Dark Dynamite."

Gold continued, "Dark Dynamite has made significant progress over the past six months producing an exciting product line. It is particularly timely for us to communicate our current strategy and the multitude of new products that we continue to develop to both our current shareholders, interested investors and fashion industry executives."

As a result of this major worldwide campaign, Dark Dynamite has retained New York-based Empire Relations Group Inc. Empire Relations Group has been retained for the purpose of developing a comprehensive investor relations campaign.

In addition, Dark Dynamite has invested in the acquisition of a contact list that chronicles the most important names in the fashion industry. This database comes from a reputable New York PR company and will be one of the most important investments by the company. This list will allow Dark Dynamite to reach key personnel throughout the industry directly and thus expand the market base and brand recognition.

About Dark Dynamite Inc.

The strength of Dark Dynamite Inc. is directly related to its products. As sales of these collections are tallied, investors will be updated. Also, please visit the collections' sites for further information. The Black Chandelier site at www.blackchandelier.com is currently operational, and the Pink Chandelier Web site at www.pinkchandelier.com.

Dark Dynamite Inc. strongly encourages the public to read the above information in conjunction with its Form 10KSB for Dec. 31, 2003, and the latest Form 10QSB. The above documents can be viewed at www.sec.gov.