New CUSIP Issued in Connection with Pending Name Change of Care Concepts I, Inc. to Interactive Brand Development, Inc. IBD; Better Reflects New Business Investments

Business Wire, Nov 12, 2004

DEERFIELD BEACH, Fla. -- Care Concepts I, Inc., (AMEX:IBD), announced today that Standard and Poors CUSIP Bureau has issued CUSIP number 458404 10 0 for the common stock of IBD in connection with the Company's planned name change to Interactive Brand Development. Subject to the November 29, 2004 shareholders meeting, IBD is being renamed Interactive Brand Development, Inc., to better reflect its growing role as a media holding company, including its 40% equity ownership of Penthouse Media Group, publisher of PENTHOUSE(TM) Magazine and owner of the PENTHOUSE trademarks.

"IBD has undergone substantial changes in the past several months," said IBD Chief Operating Officer Steve Markley. "The combination of the Penthouse acquisition, the substantial new capital from several institutions, new senior management and other business developments, makes it appropriate that IBD assume a new name."

Prior to the PENTHOUSE(TM) acquisition, IBD's investments consisted of an online auction website and a sports radio station plus investments in animation art libraries. As a result of the PENTHOUSE(TM) investment, a substantial amount of the IBD assets and anticipated future growth is derived from PENTHOUSE(TM), a company founded in 1965 by Robert Guccione.

As disclosed in the Company's definitive proxy statement filed on Form 14A with the US Securities and Exchange Commission, the formal name change is subject to the shareholders meeting and the requisite 66.66% votes in favor. The Company has received sufficient proxies to carry the name change at the scheduled November 29, 2004 meeting. The current Cusip assigned to the Company's common stock shall remain unchanged until the new name is formally adopted.

About Care Concepts I, Inc.

Care Concepts I, Inc. (AMEX:IBD) is a media and marketing holding company with significant consumer brand investments. The company owns interests in animation brands; adult entertainment brands; and in online auctions. The Company's brand investments include Penthouse Media Group (PMG), publisher of Penthouse Magazine, a brand-driven global entertainment business founded in 1965 by Robert C. Guccione. PMG's flagship PENTHOUSE(TM) brand is one of the most recognized consumer brands in the world and is widely identified with premium entertainment for adult audiences. PMG is operated by affiliates of Marc Bell Capital Partners, LLC as a global multimedia company encompassing Internet distribution through multiple websites, video production, broadcast, clubs and product licensing.

This release contains statements relating to future results of the Company that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of various risks and uncertainties. In July 2004, the Company entered into an agreement to acquire iBill from PHSL in exchange for Company securities convertible into 49.9% of the Company's fully-diluted common stock. As previously disclosed, the American Stock Exchange objected to the closing of the iBill transaction for, among other factors cited, public interest issues and has required the Company to supply additional information. Management believes that iBill is fully compliant with all applicable laws and is hopeful that it will be able to satisfy the inquiries of the AMEX so as to be able to consummate the iBill acquisition and retain its AMEX listing.