Former Yahoo! Japan Executive Joins Interchange

Business Wire, Nov 15, 2004

LAGUNA HILLS, Calif. -- Interchange Corp. (NASDAQ:INCX), a leading provider of local and national paid-search services, today announced the appointment of George Kellerman as senior vice president of business development.

"George brings with him many years of experience with Yahoo!. He has a unique perspective on identifying and building strong strategic alliances, as well as a comprehensive understanding of the paid-search landscape," said Michael Sawtell, Interchange president and COO. "He joins our team at an exciting time as we endeavor to grow our business and expand our technology offerings."

Prior to joining Interchange, Kellerman was the vice president of international business development for Yahoo! Japan. Kellerman first joined Yahoo! Japan in 2001 and was involved in the development of Yahoo! Japan's paid-search business, including the negotiation of several agreements with other search industry leaders.

In his new role, Kellerman will be responsible for leading Interchange's strategic alliance and business development initiatives to enhance the company's position in the paid-search sector. In this capacity, Kellerman will identify, negotiate and implement strategic partnerships, while exploring new ways to develop Interchange's business objectives.

"I believe Interchange has uniquely positioned itself within the paid-search marketplace," said Kellerman. "I am excited about the opportunity to help Interchange grow and expand its business, and I hope to combine my legal and business development experience with my knowledge of paid-search to deliver high-quality solutions and services to Interchange's consumers, advertisers and distribution partners."

Before joining Yahoo! Japan, Kellerman worked for Yahoo! Inc. as a manager of business development, alliances and distribution and as corporate counsel in the Yahoo! legal department. Before joining Yahoo!, Kellerman worked as an attorney at Venture Law Group where he was responsible for M & A and general corporate securities work for companies such as Yahoo! and Oracle. Kellerman holds a J.D. degree from the University of California, Berkeley, Boalt Hall School of Law, and a B.A. degree in philosophy from the University of Hawaii.

About Interchange

Interchange Corp. (NASDAQ:INCX) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange's Local Direct(TM) search and advertising platform delivers geographically targeted search results to consumers. Local Direct can be licensed to Web sites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange's Keyword DNA(TM) technology.

Interchange's search services are available at www.epilot.com. For more information, visit Interchange's corporate Web site at www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.