New Epiphany Advisor Solutions Unlock Value from Competitive CRM Systems and Existing Investments

Business Wire, Nov 15, 2004

SAN MATEO, Calif. -- Epiphany, Inc.(NASDAQ:EPNY)

--Industry-Focused Epiphany Advisor Solutions for Communications and Retail Finance Supported by BearingPoint and IBM

--Integration for Siebel and PeopleSoft Can Be Deployed Quickly to Add New Value to Existing Agent Desktops and CRM Systems

--Epiphany Advisor Solutions Drive Intelligent Customer Interactions Without "Rip & Replace"

In a major step forward to help large consumer-oriented businesses unlock the value of customer relationships, Epiphany, Inc. (NASDAQ:EPNY), a leading provider of customer relationship management (CRM) solutions, today announced the Epiphany(R) Advisor family of solutions. The solution family builds on the success of the industry-leading Epiphany Interaction Advisor and adds two new solutions, Epiphany Insight Advisor and Epiphany Lead Advisor. The solutions add specific high-value business processes to improve customer profitability by making every customer interaction more intelligent. The Epiphany Advisor solutions are designed to drive improved profitability for businesses by enhancing existing customer systems rather than the "ripping and replacing" required by more traditional approaches.

The Epiphany Advisor solutions unlock value from competitive customer systems, an unprecedented move in the CRM market. Epiphany Advisor includes Value Packs for Siebel and PeopleSoft, which provide packaged integration solutions for those CRM desktops and systems. Many companies that have invested in CRM strategies are disappointed with the results and are challenged with increasing the value of existing customer data, information and systems. Epiphany Advisor Value Packs for Siebel and PeopleSoft add new value to those CRM systems by seamlessly integrating into those environments and bringing the advantages of instant customer intelligence and real-time decisioning to customer processes. Through Value Packs for Siebel and PeopleSoft, Epiphany Advisor improves customer profitability by infusing intelligence into every interaction, without requiring new agent desktop training or lengthy deployment cycles. For more information please see the separate Epiphany Advisor Value Packs news release at www.epiphany.com/news_events/.> Epiphany also announced the Epiphany Advisor for Retail Finance and Epiphany Advisor for Communications solutions, which are designed to solve specific business problems within those industries:

--Epiphany Advisor for Retail Finance helps retail finance institutions address the challenges of creating organic growth by increasing share of wallet and number of products held by existing customers. The solution adds intelligent processes to drive customer profitability by augmenting existing systems in the retail branch, contact center, IVR, Web site, and ATM.

--Epiphany Advisor for Communications helps companies maintain and grow average revenue per user and reduce churn in the face of stiff competition, product commoditization and low customer switching costs. The solution increases profitability with streamlined call handling, more effective retention, up-sell and cross-sell offers, and improved ability to capture new sales opportunities and close them across divisions.

For more information please see the separate Epiphany Advisor for Retail Finance news release with IBM and Epiphany Advisor for Communications news release with BearingPoint at www.epiphany.com/news_events/.> "Companies are looking for ways to generate more value out of their existing CRM systems," said Gareth Herschel, research director, Gartner. "To address this need, companies need solutions that augment existing systems by bringing together customer data from across the enterprise, applying analytics to derive customer insights, and making that intelligence actionable at the point of customer interaction. Vendors that embrace an open philosophy of coexistence with other systems are best positioned to enable the next phase of CRM investment that enterprises need to make."

"Today's announcement changes the game for how enterprises deploy and implement CRM systems," said Karen Richardson, CEO, Epiphany. "Epiphany Advisor solutions allow consumer-oriented companies to add high value business processes by augmenting -- rather than replacing -- existing systems. Epiphany gives companies a new way to increase profitability and make customer interactions more intelligent, without having to 'rip and replace' existing applications or replicate data across the enterprise."

Epiphany Advisor Solutions

Epiphany Advisor solutions are designed for integration with other packaged and legacy applications, allowing consumer-oriented businesses to generate incremental returns from existing customer data without requiring replacement of current systems. Based on an open architecture that co-exists with existing enterprise infrastructures, Epiphany Advisor includes front-ends for Siebel and PeopleSoft applications, with other client front-ends available for portals, browser or .NET desktops. Epiphany Advisor solutions gather customer data from disparate sources and use industry-leading context-sensitive analytics to turn that data into useful and actionable information, making every customer interaction intelligent.