Acquity Group's Solution for Playboy Online Promises Best Subscriber Experience on Internet

Business Wire, Nov 18, 2004

CHICAGO -- Acquity Group, a leading provider of business optimization solutions to global clients, today announced an agreement to create a Marketing and Performance Management warehouse solution for Playboy Online. The solution is designed to provide Playboy Online with the information needed to deliver world-class content to its online subscribers while opening new revenue opportunities for Playboy (PLA) to expand its online brands.

Acquity Group's solution will allow Playboy to better understand subscriber purchasing and retention patterns, evaluate website effectiveness and allow for a more comprehensive online experience. Playboy Online has worked with Acquity Group to build a centralized data mart to interpret and aggregate trend information. The mart will allow Playboy Online to more efficiently provide highly tailored content to its subscribers while further monetizing its vast library of content. Acquity Group utilized Oracle's new 10G database, Oracle Warehouse Builder ETL tool, and MicroStrategy 7i to achieve this sweeping conversion.

"Acquity Group's expertise enabled us to combine our separate operational data silos into a unified view of our business," said Scott G. Stephen, Executive Vice President of Operations for Playboy Online. "This will enable Playboy.com to concretely measure the impact of our marketing initiatives upon our web traffic and our bottom line and ultimately make better, more grounded business decisions."

"Playboy Online recognized the importance of providing the highest customer experience available to its online subscribers and turned to Acquity Group to help fulfill that vision. Playboy is a technologically savvy company and this solution will help the site fully leverage all of its valuable content assets and attract new subscribers to its online properties," says Chris Dalton, CEO, Acquity Group.

About Acquity Group

Acquity Group is a leading provider of management and technology services designed to optimize business performance. Our consultants produce measurable results by improving business processes, streamlining operations, and increasing profitability. Our clients focus on their core competencies while Acquity Group takes care of the rest. Founded in 2001, Acquity Group has successfully established relationships with Global 2000 accounts to assist with Consulting, Outsourcing and Managed Services solutions. Acquity Group currently provides services to companies including bebe stores, inc., Radioshack, McDonald's, Menard's, Brown & Toland, First Franklin, Equity Office Properties Trust and Shimano, Inc. and has clients located from coast to coast. For more information on Acquity Group's services, please visit www.acquitygroup.com