Best Friends Names Kristin Krumpe to Post of Marketing Vice President

Business Wire, Nov 19, 2004

NORWALK, Conn. -- Best Friends Pet Care Inc. has announced the appointment of Kristin Krumpe as Vice President, Marketing. In that capacity, she will be responsible for marketing, advertising and promotions for the Company's locations nationwide.

"We are delighted to have Kristin come on-board as a full member of our management team," said Dennis M. Dolan, President and CEO of Best Friends. "Working with us since August as a marketing consultant, Kristin has demonstrated great enthusiasm for Best Friends and for pets. We are already benefiting from her significant accomplishments in the areas of grassroots marketing, brand repositioning and the re-launch of our web-site and we look forward to her future contributions."

"I'm very excited to join the Best Friends team," said Krumpe. "This is the perfect career step for me. I've been breeding and showing dogs for since I was eight years old. I'm thrilled to finally be able to marry my love of dogs and my passion for marketing. It also doesn't hurt that my dog can come to work with me! In coming to Best Friends, it almost feels like I've come home."

Krumpe has more than 15 years of experience in marketing, advertising, promotion, brand development and new product development. Prior to joining Best Friends, she was Director of Marketing at the Snapple Beverage Group, where she was also responsible for Yoo-hoo Chocolate Drink, Stewart's and Orangina brand soft drinks. Earlier in her career, Krumpe worked in advertising in New York. She is a graduate of Princeton University.

Krumpe, who currently resides in Brooklyn, New York, is relocating to Fairfield County with her nine-month-old Greater Swiss Mountain Dog, Axel.

Best Friends Pet Care is the largest company in the pet hospitality business in the U.S., providing boarding, grooming and training services at 39 locations in 18 states. For information, visit the Best Friends website at www.bestfriendspetcare.com.