Powered Names New CEO; Industry Veteran Tapped to Fuel Company's Growth in Interactive Marketing

Business Wire,  Nov 2, 2004  

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AUSTIN, Texas -- Powered, Inc., the leader in Education-Based Marketing solutions, today announced it has appointed Dave Ellett as Chief Executive Officer. Mr. Ellett brings more than 25 years of senior management, corporate development and strategy experience to Powered, where he will lead expansion efforts for the company's interactive marketing solutions. In addition to his position as Chief Executive Officer, Mr. Ellett will also serve as Powered's Chairman of the Board.

Dave Ellett recently served as CEO at Docent, Inc., a leader in enterprise learning and business performance management, which recently merged with Click2Learn to create SumTotal (NASDAQ:SUMT). He led Docent from its series A funding through a successful IPO, and to the number one position in its market. Previously, Mr. Ellett also served at Oracle and EDS in their learning businesses. In his new role at Powered, Mr. Ellett will focus on company growth strategies and operations.

"In Dave Ellett, Powered's Board of Directors has found an individual with world-class technology experience who will successfully guide the company through its next stage of growth," said Chris Pacitti, general partner, Austin Ventures. "Dave's vision and years of leadership experience with global technology companies will prove to be a valuable asset for our team."

"Interactive Marketing is an exciting category and Powered is uniquely positioned for rapid growth," said Dave Ellett. "The company has developed a client base of blue chip brands and delivered compelling, revenue-driving results for them."

Powered delivers solutions that help companies market and sell their products using customer education -- a strategy called Education-Based Marketing. The solution helps marketers create ongoing, permission-based relationships with end customers and generate awareness, drive revenue and build loyalty to products and brands.

About Powered, Inc.

Powered, Inc. is the leading provider of Education-Based Marketing solutions. Powered provides a proven way for companies to use education to attract, drive buying behaviors and build loyalty among its end customers. Founded in 1999, Powered is based in Austin, Texas. Powered's growing client list includes HP, P&G, Esselte, eMachines, BJ's Wholesale Club and Smead, among others. For more information, visit www.powered.com.

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