EA Announces the Sims 2 University Expansion Pack; The Sims Take Over Campus in the First Expansion Pack for the Fastest Selling PC Game of All Time

Business Wire, Nov 22, 2004

REDWOOD CITY, Calif. -- Electronic Arts (NASDAQ:ERTS) announced today that EA's Maxis(TM) Studio is developing The Sims(TM) 2 University, the first expansion pack for the highly-acclaimed The Sims 2 PC game. The Sims 2 University will ship this March and gives players of The Sims 2 the ability to watch their Sims become young adults and put childhood behind them as they settle into an all-new college town to live out their ultimate college fantasy.

Sinjin Bain, Executive Producer and Maxis Vice President, highlights the company's commitment to its loyal following, "We are thrilled to open up a whole new stage of life for the Sims, allowing players to lead them through all the challenges of college and living the exciting university lifestyle of the dorms, parties and exams. This title is also the first in a line of expansion packs that will address our players' desires, further develop The Sims 2 franchise and continually expand the world of the Sims creating almost endless gameplay and storytelling possibilities."

In The Sims 2 University players for the first time will play through the new "young adult" life stage as their Sims head off to college and join the campus crowd. Whether they live in the dorms or rush a fraternity or sorority that's just the beginning...Sims can choose from one of 11 majors and by keeping their grades on track, they'll secure a final degree and open up 4 new career paths. Players will enjoy all-new college based wants and fears that are tied to their Sims' social life and academic goals which will lead to new rewards and powers that will help them achieve their goals and aspirations in college and beyond.

Pranks, parties and college social interactions add to the excitement while your Sims explore campus locations such as college lounges, pool halls, gyms and coffee houses. As in real life, if your Sims start running low on funds, they can earn Simoleans by picking up a part time job, like tutoring, or engaging in riskier affairs like printing money as a member of the "secret society."

Of course, making the right decisions can lead your Sim to the ultimate goal of becoming "Big Sim on Campus" in The Sims 2 University.

The Sims 2 University will ship under the EA GAMES(TM) brand. The Sims 2 is required to play The Sims 2 University.

About The Sims(TM)

The Sims franchise celebrated its fourth anniversary in February. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 17 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims(TM) Livin' Large, The Sims(TM) House Party, The Sims(TM) Hot Date, The Sims(TM) Vacation, The Sims(TM) Unleashed, The Sims(TM) Superstar, and The Sims(TM) Makin' Magic. Combined sales for the franchise have topped 41 million units life-to-date. For more information on The Sims 2, visit http://www.thesims2.ea.com and for more information on The Sims franchise titles, visit http://www.thesims.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM), and EA SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA SPORTS, EA GAMES, EA SPORTS BIG, Maxis, and The Sims are trademarks, or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.