Hasbro Gives Kids the Power of the Force with New DARTH VADER VOICE CHANGER Now Available Nationwide

Business Wire, Nov 22, 2004

PAWTUCKET, R.I. -- Since the world was first introduced to the evil Darth Vader more than 25 years ago, kids everywhere have mimicked his legendary voice and his infamous breathing sounds. Now, kids can become the most legendary character of the entire Star Wars saga with Hasbro's (NYSE:HAS) new, highly anticipated electronic DARTH VADER VOICE CHANGER, available at stores nationwide.

The DARTH VADER VOICE CHANGER, named one of the "Top 10 Toys for Kids Aged 6-8" by kids on America Online's KOL(TM) Holiday Toy Tester Squad, features the realistic helmet, mask and chest plate that made the very image of Darth Vader an icon. Kids put on the gear and can hear their own voice converted to sound like that of the evil Lord Vader! The VOICE CHANGER also plays Darth Vader's ominous breathing sound, and plays five of his most popular phrases from the Star Wars movies: "The Force is with you," "You don't know the power of the dark side," "Don't make me destroy you," "Your powers are weak," and "There is no escape."

"Acting out favorite scenes is a key part of the Star Wars legacy," said Eric Nyman, Director of Marketing for Hasbro's Star Wars toy line. "The new DARTH VADER VOICE CHANGER is the ultimate role-play toy because kids and adult collectors can really place themselves in the Star Wars fantasy by looking and sounding just like their favorite villain of all time."

The helmet is adjustable to fit all head sizes, from age 5 to adult. It is available at mass merchandisers nationwide and will retail for approximately $29.99.

For more information on Hasbro's Star Wars toy and games line, please visit www.hasbro.com/starwars.> Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

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