Hispanic PR Wire Introduces Industry First 'Inteligente Release,' the Next Generation of the Hispanic Press Release

Business Wire, Nov 22, 2004

MIAMI -- Hispanic PR Wire:

--All HPRW Distributions Now Feature an Industry-Leading 52 National Guaranteed Placements on U.S. Hispanic News Web Sites

--Business Wire and Black PR Wire Begin Offering Inteligente Release Starting January 1

Hispanic PR Wire today introduced the Inteligente Release(TM), a powerful, next generation Hispanic press release that embeds photos and other graphics with text on scores of HPRW's guaranteed Hispanic news Web site placements.

Developed jointly with HPRW sister company Hispanic Digital Network, the Inteligente Release features Hispanic photo wire media alerts, high resolution photo hosting on HispanicPRWire.com and guaranteed story and photo posting in more than 50 leading Hispanic consumer news Web sites. The Inteligente Release is available as an add-on feature to any geographic Hispanic wire distribution.

"The Inteligente Release is a turbo-charged, photo rich distribution that will dazzle our clients and media subscribers alike," said Hispanic PR Wire President Manny Ruiz. "Our clients will enjoy how their photos get embedded with their text releases on our Hispanic guaranteed placements and our media subscribers will appreciate the more graphic way that downloadable photos display with releases on HispanicPRWire.com. Our soon-to-be re-launched site will showcase our Inteligente Releases even better than now."

HPRW currently gives clients 52 Hispanic guaranteed placements with any geographic distribution on Hispanic newspaper, magazine and Internet portal sites such as Yahoo! en Espanol, La Raza, QuePasa.com, Semana and others. HPRW's 52 placements represent more than seven times the number of guaranteed placements offered by HPRW's nearest rival wire. The placements are expected to grow exponentially as Hispanic Digital Network, the nation's only network of Hispanic publications online, continues to expand well into 2005.

HPRW national wire partners Business Wire and Black PR Wire will officially begin offering clients the Inteligente Release as of January 1.

About Hispanic PR Wire

Miami-based and Latino-owned Hispanic PR Wire (HPRW) is the nation's leading and most comprehensive Hispanic press release wire service reaching U.S. Hispanic and Puerto Rican media and opinion leaders. Through scores of news partnerships with many of the nation's leading Hispanic newspapers, magazines and Internet portals, HPRW gives clients more than 50 placements with any geographic distribution.

Hispanic PR Wire sends corporate, government and non-profit press releases and media advisories daily to thousands of journalists subscribed to receive its free newsfeed. Media subscribers can register for HPRW's news by accessing HPRW's media registration form online at http://www.hispanicprwire.com/e-news_registration.html. The online form enables journalists to select which news they want to subscribe to from among HPRW's 15 news categories varying from Entertainment and Business/Finance to Government and Immigration.

Hispanic PR Wire is a sister company of editorial features service ConTexto Latino, Hispanic monitoring service LatinClips, Hispanic Web

marketing firm Hispanic Digital Network and African American wire service Black PR Wire. HPRW is also the exclusive Hispanic wire partner of leading corporate wire Business Wire.