Coupons, Inc. Launches CouponBar; New Browser Toolbar Technology Provides Dynamic Delivery Of Coupons, Samples and Survey Related Promotions

Business Wire, Nov 23, 2004

SAN FRANCISCO -- Coupons, Inc., the leading U.S. provider of consumer-printed coupon marketing and technology solutions, has introduced CouponBar(TM), a toolbar directly installed into Web browsers that provides a regularly updated list of offers available on the Internet. For advertisers, this specialized toolbar allows the desktop to become another high-visibility channel for coupon distribution. Consumers can download CouponBar(TM) from http://couponbar.coupons.com.

Offers delivered by the Coupons, Inc. platform appear simultaneously in the CouponBar(TM), on manufacturer Web sites, in email campaigns, and on coupon sites using Coupons, Inc.'s hosting solutions. Total distribution is controlled across all outlets, and all offers are protected by Coupons, Inc.'s anti-fraud security. Surveys and newsletter subscriptions can also be incorporated to capture data and generate leads using the company's Bricks Duet(TM) service.

"Our goal has always been to help marketers maximize the reach of their coupon promotions. The desktop is a natural extension of our Digital FSI(TM) Hosted Platform," said Steven R. Boal, CEO, Coupons, Inc. "Our new CouponBar(TM) is an attractive way for consumers to browse through offers, and it directs traffic to advertisers' web sites."

"Being top of page and top of mind during a consumer's browsing experience is the holy grail of online promotions," said Sheryl Biesman, Pharmavite/Natures' Made Promotions. "We run national FSIs and a variety of online media, but CouponBar(TM) trumps the others as an immediate consumer reach and relevancy vehicle."

"Consumer leads generated from mass data collection sites don't provide the kind of long-term ROI manufacturers are looking for," said Jeff Weitzman, president and COO, Coupons, Inc. "Manufacturers realize that at the end of the day, it's the leads that turn into real customers that are worth paying for. They are shifting their spending accordingly, with an emphasis on high quality rather than just high volume."

ABOUT COUPONS, INC.

Coupons, Inc. is an independent, privately held company that provides products and services specifically to support the creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption. Coupons, Inc.'s core couponing, customer acquisition, and e-mail marketing services provide its clients with a secure, flexible online marketing solution to complement their offline programs. A network of hundreds of consumer websites uses its services as do the majority of the largest consumer packaged goods and pharmaceutical manufacturers. Coupons, Inc. represents the most flexible, secure, fraud-resistant, print-from-the-web, coupon solution available in the marketplace.

Coupons, Inc. clients and licensees include Johnson & Johnson, General Mills, Kimberly-Clark, Masterfoods, S. C. Johnson, Pfizer, Wyeth, Valassis (NYSE: VCI), and News Corporation's News America Marketing (NYSE: NWS).

Coupons, Inc. is located at 520 San Antonio Road, Mountain View, CA 94040. Telephone 650-947-3900 or online at http://solutions.coupons.com.