Enterprise Rent-A-Car Ranked Highest in Customer Satisfaction Among Airport Car Rentals, According to J.D. Power and Associates

Business Wire, Nov 23, 2004

ST. LOUIS -- Enterprise Rent-A-Car ranks highest in customer satisfaction among airport car rentals, according to a nationwide study released today by J.D. Power and Associates.

It is the fifth time in the past six years that Enterprise, the largest rental car company in North America, has ranked highest in the J.D. Power and Associates Rental Car Satisfaction Study(SM).

According to the study, Enterprise received high ratings in all six categories measured.

"It is tremendous that our customers have recognized our commitment to customer satisfaction and appreciate the personalized service and value we provide. I think this reflects the dedication and hard work of all our people," said Andy Taylor, chairman and CEO of Enterprise Rent-A-Car.

The study, which draws from the evaluations of more than 4,600 air travelers, is independent and a nationally representative measurement of customer satisfaction among U.S. rental car customers who rent at or near airports. With a score of 767, Enterprise was one of only two companies that scored above the industry average (745), according to the study.

Enterprise is the fastest-growing rental car company in the airport segment, with locations on-site at 178 airports in the continental United States - an increase of more than 100 percent in the past four years. Enterprise, which primarily serves leisure travelers and value-minded business travelers, has opened 28 on-airport locations in the last year alone and plans to continue its aggressive expansion into the segment.

"Our success in growing our airport business can be attributed directly to a style of customer service that customizes the rental experience to each renter," Taylor said. "Whether it's showing a customer specific elements of the vehicle they're renting, giving directions, or helping with luggage, we constantly strive to make it personal and positive."

Since entering the airport segment more than six years ago, the key to Enterprise's success has been maintaining this unique brand of customer service while providing the best value.

"It's the same unique customer service that Enterprise provides to customers who visit our industry-leading 5,400 neighborhood locations," Taylor said. "This recognition demonstrates what we've known all along: our customers appreciate high-touch, personal service, and we are thrilled to be rewarded with their loyalty."

About Enterprise Rent-A-Car

Enterprise Rent-A-Car is the largest rental car company in North America. It operates more than 700,000 Rental and Fleet Services vehicles worldwide and has annual revenues of $7.4 billion. Last year, Enterprise opened more than 500 new locations, increasing its total locations to more than 6,000. Enterprise is currently number 16 on the Forbes "500 Largest Private Companies in America" list. For more information about Enterprise visit www.enterprise.com.

For more information about the J.D. Power and Associates awards, visit www.jdpower.com.