Clicklab Releases White Paper on Click Fraud as Google Files First Click Fraud Lawsuit against AdSense Publisher

Business Wire, Nov 29, 2004

MIAMI -- Clicklab, a leader in the emerging field of click fraud detection and prevention, announced the release and general availability of the white paper "How to Defend Your Website Against Click Fraud."

http://www.clicklab.com/white-paper

The white paper is released shortly after Google has filed first-of-a-kind click fraud lawsuit against AdSense publisher. The lawsuit filed in a California Superior Court, alleges that a Texas-based website publisher generated fake clicks on its AdSense ads and paid a number of individuals to do the same.

Earlier this year, a California programmer was indicted for allegedly attempting to extort $100,000 from Google to prevent him from releasing Google Clique, the software he wrote to generate fake clicks on AdSense ads.

"As old as online advertising business itself, click fraud poses a significant threat to every player in the pay-per-click (PPC) industry," said Clicklab CEO Dmitri Eroshenko, "But unfortunately there isn't enough information sharing between the search networks, advertisers, and vendors to understand the true scale of the problem."

Some of Clicklab clients, according to Eroshenko, estimate that up to 50% of PPC traffic in certain competitive categories is illegitimate.

This white paper expands on what is known about click fraud and outlines the steps PPC advertisers can take to protect their investment:

--What do you really need to know about PPC advertising and its vulnerabilities

--Why do people steal

--Who benefits from the different types of click fraud and how it's perpetrated

--How to analyze website traffic for inflation and fraud

--Strategies and tactics to minimize exposure and damages

How to Download

http://www.clicklab.com/white-paper

About the Authors

Michael Bloch of Taming the Beast.net (http://www.tamingthebeast.net) has been working the web as a consultant since 1996. Michael has a special focus on ecommerce, affiliate marketing and web site promotion. Taming the Beast.net includes an archive of his research, articles and tutorials, plus a wide range of tools, reviews and industry news items.

Dmitri Eroshenko, CEO of Clicklab, has been a pioneer in the field of online advertising and web analytics since he created the original ad serving software Ad Juggler in 1996, followed by the first vertical PPC directory ISPcheck.com in 1998. Prior to founding Clicklab in 2001, Dmitri was editor and publisher of Web Hosting Magazine and conference chairman of Web Hosting Expo.

About Clicklab

Clicklab is a leading worldwide provider of click fraud detection and prevention technologies. The company pioneered a scoring algorithm for fighting click fraud using web analytics data. This system performs a variety of statistical tests to detect fraudulent visitor session signatures, assigning penalty points to each offense. If the cumulative score exceeds the threshold, the user's session is tagged as fraudulent.

Clicklab, a profitable, privately held firm headquartered in Miami, Florida, has been providing conversion-driven web analytics and ROI tracking services to clients since 2002.