Business Services Industry

Fans Can Get Their Own Hollywood Star at Movies.com; Personalized Replicas of the Famous Hollywood Walk of Fame Stars Now Available A Movies.com Exclusive

Business Wire, Nov 30, 2004

NORTH HOLLYWOOD, Calif. -- This holiday tell a loved one that you're their biggest fan with a unique gift: their own, personalized Walk of Fame Star replica. Exclusively licensed from the Hollywood Chamber of Commerce, the Gift of Fame(TM) star replicas are made by the artist who creates the plaques received by celebrities when they get their name immortalized on the prestigious Hollywood Walk of Fame. Movies.com, a leading Web site for movie fans, is the exclusive online home for the authentic replicas, and fans can purchase the Gift of Fame stars at www.movies.com/stars.> Styles range from hand-painted, elaborate engraved stars to more simple styles with "do-it-yourself" adhesive lettering. Custom plaque purchasers will have theme choices of the regularly honored fields of entertainment (Movies, TV, Theatre, Recording, Radio) as well as various Sports and Professional Careers or Hobbies (Basketball, Football, Teaching, Real Estate etc.). The line-up also includes blue and pink "A Star is Born" plaques, which feature gold-finished teddy bear icons and room for a new baby's custom birth announcement. Pricing for the replicas start at $12.50 and go up to $85 for custom versions.

"The Hollywood Walk of Fame is a staple of pop culture and each year fans from all over the world flock to see the star-covered sidewalks," said Dan Sherlock, vice president Movies.com. "This keepsake gives movie fans the opportunity to bring a piece of Hollywood home. It's the perfect gift for a movie fan to give or receive."

"The Gift of Fame plaques are truly unique and one of a kind gifts," said Carmine Goglia, owner, Gift of Fame. "People love this product for the opportunity it provides to recognize the every-day 'stars' that are in all of our lives. We are excited that our 'stars' will be showcased and made available on Movies.com - one of the leading sites for movie fans worldwide."

In conjunction with these star replicas, Movies.com is developing a "Click of Fame" program which will create a virtual walk of fame for top movie-related web sites that achieve significant traffic prominence. Sites that receive a "Click of Fame" award will also receive their own Hollywood Walk of Fame Star replica and a featured link on the Movies.com "Click of Fame" web site.

About Movies.com

Launched in March 2000, Movies.com provides a broad array of news, original content and services, including show times and ticket sales, to help movie fans make the right choice on movie night. Operated by the Walt Disney Internet Group, its content encompasses films from throughout the film industry and follows them from production through video/DVD release. Movies.com is the home of such successful initiatives as The College Critics Association, The Oscar Party Challenge, and the recently announced MovieSite Awards. It was named "Best Movie Site" in the 2003 WebAwards from the Web Marketing Association (WMA) and most recently received the 2004 EPpy award, presented by "Editor & Publisher" and "Mediaweek" magazines, for best overall design of an internet service with an audience in excess of one million monthly visitors.