Technology Flavors & Fragrances, Inc. -'TFF'- Retains Alliance Advisors to Initiate Proactive Investor Relations Program

Business Wire, Nov 9, 2004

AMITYVILLE, N.Y. -- Technology Flavors & Fragrances, Inc. (AMEX:TFF), a provider of more than 36,000 flavor and fragrance product formulations that are used to develop customized products used in more than 1,200 products sold by more than 500 customers worldwide, today announced it has retained Alliance Advisors, LLC an affiliate of Hayden Communications (www.HaydenIR.com), to initiate a proactive and targeted investor relations campaign. Alan Sheinwald, President of Alliance Advisors, will consult with TFF management on all investor communications issues and assist the Company to develop relationships with appropriate members of the professional investment community.

Philip Rosner, Chairman and Chief Executive Officer of TFF, commented, "We have successfully executed the initial phases of our growth strategy for 2005, including the Brazilian joint venture, AFF Aromas do Brasil Comercial LTDA, and the management of TFF believes the timing is appropriate to improve our visibility and reach out to the professional investment community. After careful consideration, we selected the Alliance Advisors team to spearhead our proactive investor relations effort, and we look forward to working with Alan and his team as we communicate the investment potential of TFF."

Mr. Sheinwald commented, "TFF has a strong and loyal customer base and a tremendous portfolio of fragrances and flavors. As the Company embarks on its growth strategy initiatives, the need to communicate progress and ongoing potential to the various stakeholders will take on increasing importance. We look forward to a mutually productive relationship with the management of TFF by providing detailed guidance and continuous investor outreach in an effort to realize appropriate shareholder value."

About Alliance Advisors

Alliance Advisors, LLC, an affiliate of Hayden Communications, Inc., assists public companies with market valuations under $100 million by developing and executing investor communications programs dedicated to interfacing with critical corporate stakeholders in a timely and accurate manner. Clients receive the treatment of a larger organization, while Alliance provides the guidance and preparation for exposure required of an emerging public company. As clients achieve operational consistency, their investor relations campaign is transitioned to Hayden Communications to expand the reach of the program to the broader national institutional investment community.

About Hayden Communications

Hayden Communications (HC) is a premier information resource to investment institutions, hedge funds, independent portfolio mangers, buy-side and sell-side analysts, small to large retail brokerage firms and accredited individual investors. With integrity and knowledge, the team of investment professionals at HC draw from "Wall Street" and media backgrounds and continuously strive to maximize the ongoing corporate visibility and market capitalization of clients though a multi tier proactive program. Confidence is essential for a client to attract key investors, customers, and employees. Through a proven track record of exceptional performance, Hayden Communications has established confidence in the marketplace one investor at a time.

About Technology Flavors & Fragrances

Founded in 1989, TFF creates, develops, manufactures and markets flavors and fragrances which are incorporated into a wide variety of consumer and institutional products, including natural and artificial flavored beverages, confections, foods, pharmaceuticals, aromatherapy products, perfumes and health and beauty products. TFF has a proprietary library of more than 36,000 flavor and fragrance product formulations that are used to develop customized products. TFF believes its proprietary formulations are currently used in more than 1,200 products sold by more than 500 customers worldwide, approximately 50 of which are Fortune 1000 companies. TFF maintains facilities in Amityville, New York; Inglewood, California; Toronto, Canada; and Santiago, Chile. TFF is publicly traded on the AMEX under the symbol "TFF."

Certain statements made herein, including without limitation, statements containing the words "believes," "anticipates," "may," "intends," "expects," and words of similar import constitute "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements involve known and unknown risks, uncertainties, and other factors, which may cause actual company results to differ materially from expectations. Such factors include the following: i) technological, manufacturing, quality control or other circumstances which could delay the sale or shipment of products; ii) economic, business, and competitive conditions in the industry and technological innovations which could affect the company's business; and iii) the company's ability to protect its trade secrets or other proprietary rights, operate without infringing upon the proprietary rights of others and prevent others from infringing on the proprietary rights of the company. Certain of these factors are discussed in more detail in the company's Annual Report on Form 10-KSB for the year ended December 31, 2003. Our forward-looking statements speak only as to the date hereof and we do not undertake any obligation to update any forward-looking statements for any reason, even if new information becomes available or other events occur in the future.