Classmates.com Taps PerfectMatch.com as Relationship Channel Partner

Business Wire, Oct 12, 2004

SEATTLE -- Partnership Gives 38 Million Classmates.com Members Access to PerfectMatch.com and the Opportunity for the Relationship of a Lifetime

PerfectMatch.com (www.perfectmatch.com), the premiere online relationship destination, today announced its partnership with Classmates.com (www.classmates.com), a leading online community where 38 million members find, connect and stay in touch with friends and acquaintances from school, work and the military. The partnership provides Classmates.com members the opportunity to experience compatibility, love and relationships through PerfectMatch.com.

The partnership also signals the ongoing evolution of online dating. While casual dating sites target a younger audience, many consumers and online dating veterans are hungry for a service that enables them to contact and have access to like-minded individuals, particularly members in their 30s and 40s who are searching for more meaningful and serious relationships.

"PerfectMatch.com is an ideal partner because they compliment Classmates.com's services which enable our members to find, connect and stay in touch with friends and acquaintances," said Paul Keller, senior vice president of product development and sales for Classmates.com. "Now our members also have the opportunity to experience new relationships, compatibility and love through PerfectMatch.com."

The PerfectMatch.com management team pioneered online dating by founding and growing Kiss.com and Udate.com, two original online dating sites that grew to more than 7 million members leading up to its sale to Match.com (Nasdaq: IACI). Kiss.com was the first dating Web site to collaborate with Classmates.com in 2000. CEO Duane Dahl and his management team are now leading the evolution of the online relationship market with PerfectMatch.com by aggressively aligning the company with successful partners like Classmates.com and LIFETIME Television

"Partnering with Classmates.com through Kiss.com proved to be a win-win for both companies as well as mutual members," said Dahl, founder and CEO of PerfectMatch.com. "PerfectMatch.com has positioned itself at the forefront of the online relationship industry. Our overall objective is to strategically create a growing co-branding campaign with companies that can benefit from our expertise in this maturing field and our vast array of relationships. This union proves that the online dating market is evolving, and there is room for a dating partner and a relationship partner to address the short and long-term needs of businesses and members."

The agreement includes exclusive membership offers for Classmates.com and PerfectMatch.com members for offline promotion opportunities to further extend their co-branding campaign.

About PerfectMatch.com

PerfectMatch.com is the fastest-growing online relationship destination, dedicated to building relationships and providing members with best-in-class proprietary technology and unrivalled professional expertise to meet their "perfect match." Leveraging Duet, PerfectMatch.com's Total Compatibility System, members are provided with a unique matching method that utilizes a Myers Briggs-type indicator which enables people to search and find compatible mates based on personality types. Duet was co-created and is fully endorsed by leading relationship expert, Dr. Pepper Schwartz, PhD.

PerfectMatch.com is a subsidiary of MarketRange, Inc(TM) (www.MarketRange.com) which creates and manages subscription based online lifestyle and entertainment communities including PerfectMatch.com(TM), dataDate.com(TM) and TalentMatch.com(TM).