Adobe Photoshop Elements 3.0 Now Shipping; Compelling New Ways to Share, Organize and Edit Photos Make Milestone Upgrade Perfect Holiday Gift for Photo Enthusiasts

Business Wire, Oct 13, 2004

SAN JOSE, Calif. -- Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe(R) Photoshop(R) Elements 3.0 for Windows(R) and Macintosh, a major upgrade to the No. 1 selling consumer photo editing software*. A perfect holiday gift for photo enthusiasts, Photoshop Elements 3.0 software delivers impressive new ways to share, organize and edit photos, allowing people to easily review, compare and enhance photos and create dynamic slideshows and personalized creations.

Powerful Combination for Photo and Video Editing

Also today, Adobe announced the immediate availability of Adobe Photoshop Elements 3.0 Plus Adobe Premiere(R) Elements in a single retail package for Windows. Combined in one affordable solution, these products deliver the powerful software customers need to easily blend still photos with video clips. Consumers can now create dynamic slideshows and photo-rich video projects that can be burned to DVD and easily viewed by friends and family on the TV screen.

New Features in Photoshop Elements 3.0

Photoshop Elements 3.0 adds new ways to organize and share photos to the award-winning photo editing functionality that has long been a hallmark of the product. Essential editing features include: the new Smart Fix that analyzes a photo and with one-click applies sophisticated enhancements to automatically improve photo quality. With the improved red-eye removal, a simple click in the vicinity of the eye and the red-eye disappears; and previously only available in Photoshop CS software, the powerful Healing Brush and the new Spot Healing brush allows customers to fix blemishes and imperfections with one-click. Photoshop Elements 3.0 also supports Camera Raw functionality for the processing of raw data and 16-Bit images for the brightest and most lifelike color.

Sharing options in Photoshop Elements 3.0 for Windows include PhotoMail, which enables users to send framed photos within a themed e-mail, eliminating cumbersome jpeg attachments.

Order Photo Gifts Direct from Photoshop Elements 3.0

Now with Adobe Photoshop Services, provided by Ofoto, Inc. -- Kodak's online photo service subsidiary -- and integrated into Adobe Photoshop Elements 3.0 software for Windows and Adobe Photoshop Album 2.0 software for Windows, consumers can save time by ordering high-quality KODAK prints and photo merchandise directly from the software. Just in time for the upcoming holiday season, customers can also create beautiful, professionally bound, archival-quality photo books and then send the entire project to Ofoto to be printed and delivered to their door, or sent as a gift directly to friends and family.

Consumers can purchase high-quality KODAK prints at low prices: 4x6 prints for US$0.29, 5x7 prints for US$0.99 and 8x10 prints for US$3.99. Poster size and wallet sheet prints are also available. Professionally bound photo books start at US$29.99.

Pricing and Availability

Adobe Photoshop Elements 3.0 for Windows XP (Home, Professional, Media Center with Service Pack 1) is available in the United States and Canada for an estimated street price of US$99.99. Adobe Photoshop Elements 3.0 for Macintosh is available in the United States and Canada for an estimated street price of US$89.99. Adobe Photoshop Elements 3.0 Plus Adobe Premiere Elements is available as a bundle in the United States and Canada at an estimated street price of US$149.99.

Owners of previous versions of Photoshop Elements can upgrade to Photoshop Elements 3.0 for Windows for US$79.99 and US$69.99 for the Mac with an in-box mail in rebate or through www.adobe.com. Owners of previous versions of Photoshop Elements can upgrade to the bundle with a $30 mail-in rebate within the box or through www.adobe.com. Adobe's complete digital photo and video enthusiast product line is available on www.adobe.com, www.amazon.com and from major retailers such as Best Buy, Circuit City, CompUSA, Costco, Fry's Electronics, Micro Center, J&R, Office Depot and Staples.

Information about other language versions, as well as pricing, upgrade, and support policies for other countries is available on www.adobe.com. For more information, customers can call 1-800-492-3623.

About Adobe Systems Incorporated

Adobe helps people and businesses communicate better through its world-leading digital imaging, design and document technology platforms for consumers, creative professionals and enterprises. Adobe's revenue in its last fiscal year exceeded $1.2 billion. For more information about Adobe, visit www.adobe.com.

* Source: The NPD Group/NPD Techworld, September 2003 - May 2004

(C) 2004 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Premiere and Photoshop Elements are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Windows and Windows XP are either a registered trademark or a trademark of Microsoft Corporation in the United States and/or other countries. Apple, Macintosh, and Mac are trademarks of Apple Computer, Inc., registered in the United States and other countries. All other trademarks are the property of their respective owners.