Sheer Networks Appoints Vice President Marketing and Business Development; Former Comverse, ECI Telecom VP, Miki Zevadi, to Lead Sheer's Global Marketing Efforts

Business Wire, Oct 13, 2004

SAN JOSE, Calif. -- Sheer Networks, a leading provider of award winning service management solutions for carrier networks and large enterprises, announced today the appointment of veteran Miki Zevadi, as its new Vice President for Marketing and Business Development.

Following the substantial expansion of the Sheer Networks solutions provided to existing customers, as well as its rising customer base, Sheer hired a marketing professional to help realize plans for market penetration and growth.

Miki Zevadi's appointment is aimed at expanding the Sheer(TM) BOS market footprint as well as to assist the company on it way towards market leadership.

Mr. Zevadi brings over 30 years of experience in Research and Development, Sales, Marketing and Business Development to Sheer Networks. His expertise combines senior roles at various industries, across three continents.

Mr. Zevadi served in various R&D positions over the course of 15 years in the United States, Israel and France. In his last role Mr. Zevadi served as CIO of Medical development at Rhone-Poulenc, where he managed a large international team. After earning an MBA from INSEAD Fontainebleau, France, Mr. Zevadi spent seven years managing the sales, marketing and business development efforts in EMEA for two North American companies.

After spending 10 years in Europe, Mr. Zevadi occupied senior sales, marketing and business development positions in large corporations such as ECI Telecom and Comverse. Mr. Zevadi's most recent role was VP of Product Innovation for Comverse where he patented and successfully launched two mobile services.

As VP Marketing and Business development of Sheer Networks Mr. Zevadi will be responsible for devising and executing the overall marketing and business development strategy for the company.

"Miki Zevadi brings to Sheer years of vast experience and expertise in the telecommunications industry," said Klod Ghez, CEO of Sheer Networks. "His appointment comes at a time where Sheer's solutions flexibility and sustainability have been realized by our customers, a large number of which are already making plans to include Sheer's technology in their Next Generation network platforms. Miki's appointment will assist us in taking the next step towards expanding and cultivating the Sheer experience."

"Sheer Networks solutions' elegance and the company's potential of becoming a major player in the Network Abstraction layer as well as in the OSS space captured my interest and enthusiasm," said Miki Zevadi.

About Sheer Networks

Sheer Networks is the leading provider of network service management solutions for communications service providers. Sheer's proven solution radically improves the ability of enterprises to deploy and operate profitable services on next-generation networks, to increase customer satisfaction, and to scale networks according to their projected growth. The company's flagship product is the award-winning Sheer(TM) BOS, which provides continuous auto-discovery across multi-layer, multi-domain, multi-vendor networks and services. This enables Sheer to provide state-of-the-art capabilities in the areas of inventory reconciliation, service assurance and service configuration for next generation networks.

Sheer is a privately owned company founded in 1999. It is headquartered in San Jose, CA, USA. Sheer's solutions are marketed globally through direct sales, as well as through leading SI and VARs around the world. For more information, please visit: www.sheernetworks.com.