Resorts Atlantic City Hosts Nikki Beach Cover Girl Search

Business Wire, Oct 14, 2004

ATLANTIC CITY, N.J. -- Resorts Atlantic City will host the Nikki Beach Cover Girl Search, Friday, October 22 and Saturday, October 23 at the Atlantic City hotel/casino location.

Nikki Beach is an international company with locations in South Beach; St. Tropez; St. Barths; Marbella; Puerto Vallarta; Hollywood, FL; Sardinia, and soon...Atlantic City. Called "The Sexiest Party On Earth" by Vanity Fair and The London Observer, Nikki Beach hosts swanky parties around the globe, in addition to operating its trend-setting beach clubs and restaurants. On October 23, Resorts Atlantic City Hotel/Casino and Nikki Beach join together to find the newest faces to grace the covers of Nikki Style magazine.

"This is another dimension of the new Resorts' style," said Audrey Oswell, Resorts' President and CEO. "Nikki Beach is a prominent, well known brand in international jet set circles, but is novel in Atlantic City. We promise this will be a unique event, a party like Atlantic City has never seen before."

A smart, stylish magazine, Nikki Style appeals to the trend-setting, affluent audience. With international distribution, Nikki Style reflects the lifestyles, attitudes and image of the Nikki Beach clientele. The magazine is available at Barnes & Noble, Borders, Hudson News, Universal News, and Virgin Mega Stores. Supported by Source Interlink and Anderson News, Nikki Style is Americas fastest growing lifestyle magazine.

Model photo shoots will take place around the Resorts Atlantic City property all day Friday, October 22 and Saturday, October 23. A fashion show, with fashions provided by Luca Luca, Donna Karen, Jill Stuart and BCBG will take place on Saturday evening throughout the Resorts' property. The energetic Nikki Beach dancers and DJs will hosts parties in The Canopy Bar at Resorts, located on the dining level, on Friday and Saturday evenings. The Canopy Bar parties are open to the public, and there is no cover charge. Private Nikki Beach parties will be held in Tuxedos Lobby Bar.

For more information on the Nikki Beach Cover Girl Search at Resorts, visit www.Nikkibeach.com or www.Resortsac.com.