Best Practices in Standards Setting: a Free Seminar on Best Practices for Standards Consortia, October 29, 2004, San Jose, CA

Business Wire, Oct 15, 2004

SAN JOSE, Calif. -- Cadence Design Systems, Inc.; Kavi Corporation, an application service provider for technology consortia and professional associations; Preston Gates Ellis, LLP, a leading technology law firm; and 3, the public communications co., a marketing communications firm specializing in promoting global brands; are sponsoring a seminar in San Jose, California, on best practices for participation in technology standards organizations.

Standards strategists from leading technology companies and other experts will discuss and take questions regarding:

--The Strategic Importance of Standards: Ed Cobb, VP of Architecture and Standards at BEA Systems, and Scott Edwards, Senior Standards Strategist, Corporate Standards Strategy Team at Microsoft Corporation, will discuss the strategic role that standards play in enabling new industries and lay out their strategies for maximizing the benefit that their companies realize from standards participation.

--Legal Best Practices: Mona Sabet, Senior Corporation Counsel, Intellectual Property, Cadence Design Systems, Inc., and Frank X. Curci, Partner, Technology & Intellectual Property Practice Group, Preston Gates & Ellis, LLP, explain how to evaluate consortia intellectual property rights (IPR) policies and understand their implications for members' IP portfolios.

--Standards Setting Policies and Procedures: John Keith, President and CEO of Kavi Corporation, will talk about the importance of clearly defined policies and procedures that govern consortia committees and working groups and show how to strike the right balance between inclusiveness and exclusiveness, and between formal and informal processes.

--Preparing Employees for Participation: Joe Adams, Director of Legal Affairs, Communications Group, Intel Corporation, will discuss how Intel regulates their participation and prepares their employees to responsibly and productively represent their company in standards processes.

What the seminars cover:

--Why standards are important to large and small companies in the technology industry

--What are the trends in consortia formation and operation

--What to look for when you consider joining a consortium

--What are the legal issues facing consortia and participating members

--What kind of business and technology infrastructure does it take to operate a standards consortium

--What are the economic considerations for consortia operations and member company participation

Who Should Attend:

--CEOs, CTOs and other executives

--Current consortia members

--Engineers and new product developers

--Company attorneys

--Researchers and other IP architects

--Marketing and sales managers

Where:

The October 29 seminar will be held at Cadence Design System's headquarters in San Jose, California, from 8:30 AM til 1:30 PM. Attendance is free of charge.

Registration: http://seminar.kavi.com. Registration and attendance is free-of-charge for qualified participants.