Renowned Author on Customer Relationship Management Spotlights Unisys as Global Leader in CRM Services

Business Wire, Oct 18, 2004

BLUE BELL, Pa. -- Industry-Wide Recognition Continues to Mount for Unisys CRM Capabilities

Unisys Corporation (NYSE:UIS) earned a significant accolade for its Customer Relationship Management (CRM) global practice from leading CRM author, Paul Greenberg. In the third edition of his best-selling book, CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time, Greenberg features Unisys as one of the top two global integrators of CRM solutions.

Greenberg writes in his book that Unisys CRM services have a "base of world-class references across industries and geography" and are "spotlighted on people and relationships." Greenberg, whose research incorporates extensive client feedback, cited key differentiators for Unisys such as its blueprinting approach to creating a 3D Visible Enterprise (3D-VE), its strategy of focusing on solutions not products and a culture of "likeability." He writes, "(Unisys) cultural model, especially in the CRM practice, starts with 'How do we make it easy for our customers to work with us?'"

In addition, CRM magazine recently recognized Unisys CRM consultancy services during its 2004 CRM Leaders awards in San Francisco on August 31. As a winner in the "CRM Market Leaders" category, the publication judged Unisys on several criteria, including revenues and revenue growth, market share, reputation for customer satisfaction, and depth of functionality. In its September issue, CRM noted that Unisys "played a strong hand in the financial services and transportation industries, and in the public sector."

IDC has identified Unisys as a "Leader" when rating CRM service providers.(1) Gartner recognized Unisys as one of six service providers to be a global provider of worldwide CRM ESP solutions.(2)

"Recognition by such prestigious voices in the CRM industry underscores the strength of our relationship with our clients, who appreciate the enterprise view our 3D Visible Enterprise approach brings to customer management," said Steve Olyha, vice president and general manager, Unisys Global CRM Practice. "We believe that CRM solutions reach their full potential when integrated across sales, marketing and support activities to encompass the entire value chain of customer-facing, back-office and channel solutions."

(1) Source: IDC, Worldwide CRM Services Competitive Analysis, 2003: Profiles of Leaders and Innovators, IDC report #30267.

(2) Source: Gartner Magic Quadrant for Worldwide CRM ESPs, January 20, 2004, B. Eisenfeld, F. Karamouzis, E. Thompson. The Magic Quadrant is copyrighted January 20, 2004, by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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