Ubiquity Software Debuts 'VOIP Plus' for Service Providers; Cost Effective, Highly Scalable Solution to Quickly Launch Enhanced VOIP Services

Business Wire, Oct 19, 2004

BOSTON -- Ubiquity Software, a leading provider of SIP-based communications software, today announced the debut of VOIP Plus, a cost effective, highly scalable and feature rich solution for IP telephony and multimedia services. VOIP Plus consists of Ubiquity's award-winning SIP Application Server and a set of building blocks for creating the 'Top 10' calling features service providers need to get started in the residential voice over broadband and hosted business telephony markets. In addition, VOIP Plus gives service providers the choice of optional IP-enabled enhanced services like conferencing, find me and interactive voice response that can be easily customized to their needs through Ubiquity's Professional Services Organization.

VOIP Plus is part of a distributed SIP-based network architecture that includes third party SIP phones, Media Servers, Session Border Controllers, Media Gateways, Subscriber Databases and Billing Servers. Together, these elements provide all of the functions a service provider needs to build, deploy and manage IP voice "plus" enhanced services, such as core call control, hosting enhanced services, service creation, multimedia processing, billing and CDR generation, security and PSTN interconnection.

"The question is no longer if VoIP will be hot, but how hot it will get. The Application Server market is essential to the new services of the all packet world and quickly taking hold around the globe in order for providers to deploy new enhanced services," said Kevin Mitchell, Infonetics Research. "Ubiquity's focus on SIP and a service creation environment is key to enabling the yearned for new services that are key to carrier revenue growth and competitive differentiation."

VOIP Plus enables new business models, pricing strategies and service packages that are difficult or impossible to match in the circuit switched world and helps service providers capitalize on the innovative rapidly growing VOIP market. For emerging competitive carriers, VOIP Plus lowers the barriers to entry and provides a means of rapidly bringing to market new SIP-based VOIP services. For non-facilities based CLECs, VOIP Plus provides an alternative to leasing network elements from the incumbent and enables a transition from UNE-P to voice over broadband. VOIP Plus also provides a means for existing service providers to transition from legacy PSTN networks to next generation SIP-based VOIP services, makes it easier for regional carriers to expand into new geographic markets, and gives IXCs and long distance providers a new avenue into local telephony markets.

"We used Ubiquity's VOIP Plus solution as the foundation for our soon-to-be-launched wholesale VOIP platform and worked closely with Ubiquity's Professional Services Organization to develop a suite of enhanced applications, including call management, find-me, web dial and voice activated dialing that will be offered as part of the new service," said James Gledhill, Strategic Partnering at SipStorm.

To learn more about Ubiquity's VOIP Plus solution, visit www.ubiquitysoftware.com/solutions/voipplus.php.> About Ubiquity Software

Ubiquity Software Corporation develops and markets SIP-based communications software to service providers, ISVs and OEMs around the world. Its award-winning SIP Application Server (SIP A/S) is both a carrier-class deployment platform and a programmable, standards-based application creation environment (ACE) that allows customers to develop and deploy next-generation converged communications services. Ubiquity assists customers to accelerate the creation of customized SIP applications through its expert Professional Services Organization. The company has corporate offices in the US, UK, China, Japan and Canada. For more information, please visit www.ubiquitysoftware.com or email info@ubiquitysoftware.com.