Donald J. Trump Gets Smaller-Than-Life; Activision Value Publishing and Airborne Entertainment Launch Donald Trump's Real Estate Tycoon on Mobile Phones

Business Wire, Oct 20, 2004

MINNEAPOLIS & MONTREAL -- Want to get inside the world of real estate tycoon-turned-TV star Donald Trump? All you need is the drive to be the best...and a mobile phone. Activision Value Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI) has paired with Airborne Entertainment Inc., a leading provider of mobile entertainment products and applications, to test the real-estate savvy of Trump-wannabes across the country with the release of a mobile edition of the hit game Donald Trump's Real Estate Tycoon.

With colorful graphics and amazing animation, the game pits players against six cutthroat opponents, including Donald Trump himself, in a race to grow profits. Mobile players must take into account vacancy rates, daily maintenance and other variables as they buy, build or sell up to four different property types at the best prices possible. Those who thrive in the shark-infested world of high-stakes real estate will move their offices up the Trump HQ Tower; if they start to bleed red ink, they'll probably jump out of it. Never before have the stakes been so high on something so small.

"There is something addictive about having the power to build - and destroy - virtual real estate empires," said Airborne President Andy Nulman. "This game finally lets players on the go find out if they've got what it takes to go head-to-head with The Donald - all on their mobile phone."

To help players transition into savvy real estate tycoons, the game includes an in-depth tutorial with comments and real estate advice from Donald Trump himself. What's more, as players accumulate wealth, they can check their standings against other cut-throats on a Web-accessible leader board (www.trumpmobile.com).

"Donald Trump's Real Estate Tycoon" is available on mobile phones that support J2ME and BREW platforms through wireless carriers across North America.

"Donald Trump's Real Estate Tycoon" adds to the growing list of top-flight mobile games available from Activision Value and Airborne Entertainment, including Skateboard Park Tycoon, Snowboard Park Tycoon and Cruise Ship Tycoon.

About Activision Value Publishing

Headquartered in Minneapolis, MN, Activision Value Publishing, Inc., a division of Activision, Inc. (Nasdaq: ATVI), is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for the PC systems and all other video game platforms worldwide. For more information about Activision Value Publishing, visit the company's web site at www.activisionvalue.com or www.activision.com.

About Airborne Entertainment

Airborne Entertainment is a leading publisher of entertainment content for mobile phones. The company creates, packages, and distributes games, lifestyle applications, messaging services, ringtones and graphics in conjunction with the world's most recognizable media and consumer brands. Airborne's distribution network comprises all tier-one North-American mobile operators, reaching nearly 100% of enabled mobile subscribers, as well as a growing number of subscribers in foreign markets. For more information, please visit www.airborne-e.com.