Wine Spectator Mobile Companion Ripe For Success; Airborne Entertainment Brings World's Most Trusted Wine Authority To Wireless

Business Wire, Oct 20, 2004

MONTREAL & NEW YORK -- Elegant, charming, rich. These are words used to commonly describe the world's finest wines from the vineyards of Burgundy to the chateaus of Bordeaux. They also perfectly describe The Wine Spectator Mobile Companion, an innovative new lifestyle application from the world's premiere wine publication.

Produced by leading mobile publisher, Airborne Entertainment, and now available on wireless, the Wine Spectator Mobile Companion is an easy-to-use application containing tasting notes from an exhaustive list of international and domestic wines. Taking advantage of the personal and mobile attributes of their handset, wine lovers can quickly and easily tap into Wine Spectator's deep archive of more than 130,000 trusted ratings and vintage charts. Connoisseurs can check vintage tables and novices will discover that Brut is more than just a pungent cologne. With a full suite of features, The Companion places the Wine Spectator brand front and center in a growing mobile marketplace.

The Wine Spectator Mobile Companion will be launching on BREW on carriers across North America, and will be available in J2ME and on Blackberry devices shortly. Additional Wine Spectator products will be released throughout the year.

"As someone who loves and collects wine, the application is very close to my heart...and my palate," said Airborne CEO Garner Bornstein. "But perhaps its most impressive feature is its wide consumer appeal. It's a tool that helps anyone better enjoy and understand wine."

"For many years our readers have been asking us for a mobile device for our wine ratings," said Marvin R. Shanken, Editor and Publisher of Wine Spectator. "No doubt, this wireless product will quickly become popular for consumers shopping in wine stores as well as selecting wines at their favorite restaurant."

Published by M. Shanken Communications, Inc., Wine Spectator offers an exciting, insider's view of the good life, including fine dining, wine, travel and entertaining. Among the publication's over two million affluent readers are business leaders, trendsetters and connoisseurs. Wine Spectator has enjoyed uninterrupted circulation growth for the past 25 years, making it one of the most successful consumer magazines published.

WineSpectator.com, the publication's website, also enjoys phenomenal popularity, attracting well over one million unique visitors each month and more than one million page views per week. The website has a membership of over 500,000 registered users, making it the most popular wine content site on the Internet.

About Airborne Entertainment

Airborne Entertainment is a leading publisher of entertainment content for mobile phones. The company creates, packages, and distributes games, lifestyle applications, messaging services, ringtones and graphics in conjunction with the world's most recognizable media and consumer brands. Airborne's distribution network comprises all tier-one North-American mobile operators, reaching nearly 100% of enabled mobile subscribers, as well as a growing number of mobile subscribers in foreign markets. For more information, please visit www.airborne-e.com