The New York Times Magazine's ``Luxury Homes & Estates'' Ad Paging is Highest in Section's History

Business Wire, Oct 21, 2004

NEW YORK -- The New York Times Magazine announced today that its upcoming "Luxury Homes & Estates" special advertising section has a total of 56 ad pages, making it the largest special section to ever appear in The Magazine. Compared to the same period last year, ad pages in "Luxury Homes & Estates" increased 5.6%. The section will be published on Sunday, October 24.

"The Magazine's 'Luxury Homes & Estates' special advertising section is an effective and unique environment for real estate companies to feature their clients' luxury properties," said Jyll Holzman, senior vice president for advertising, The New York Times. "The national reach and high appeal of the section among home buyers and real estate brokers makes it a premium showcase for luxury real estate properties."

The Magazine's "Luxury Homes & Estates" section is currently in its 26th year of publication.

About The New York Times Company

The New York Times Company (NYSE: NYT), a leading media company with 2003 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the fourth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2004 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com and www.nytco.com/community