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7 UP and the GRAMMY Foundation Launch GRAMMY Season with the Introduction of Limited-Edition 7 UP GRAMMY Musician Cans Designed by GRAMMY Nominated and Winning Artists Michael McDonald, John Ondrasik, Wynonna, Brian McKnight, Randy Travis, and Dave Koz

Business Wire, Oct 25, 2004

PLANO, Texas -- 7 UP GRAMMY Musician Cans Designed to Raise Awareness and Funds for GRAMMY Signature Schools Program which Promotes Music Education in Public Schools

--Original Items from 7 UP, Artists, and the GRAMMYs to be Auctioned on eBay (www.ebay.com/7UPGRAMMYCans) from Monday, Oct. 25 to Monday, Nov. 1 --

7 UP(R), the official soft drink of the GRAMMY(R)s and proud sponsor of the GRAMMY Foundation(R)'s Signature Schools program, is launching GRAMMY artist-designed cans to support music education in public schools. Six artists have created artistic renditions of the GRAMMY logo to appear on cans of 7 UP's most beloved flavors: Michael McDonald for 7 UP, John Ondrasik for Diet 7 UP, Wynonna for Cherry 7 UP, Brian McKnight for Sunkist, Dave Koz for Canada Dry Ginger Ale, and Randy Travis for A & W Root Beer. For the artists' participation, 7 UP has made a donation in each of their names to the GRAMMY Signature Schools - a program that recognizes public high schools around the United States that have made an outstanding commitment to music education.

To kick off the launch of the 7 UP GRAMMY Musician Cans and raise additional money for the Signature Schools program, 7 UP is hosting a special eBay auction from Oct. 25 to Nov. 1. Signed memorabilia and one-of-a-kind experiences from the participating artists will be auctioned including a VIP Concert experience at John Ondrasik's and Five For Fighting's December 16 concert with VIP concert seats, a "meet & greet" with John, after-show passes, and a signed sheet of music. Other auction items include a Gibson guitar hand-painted by Michael McDonald together with an autographed photo, a personalized answering machine message recorded by Wynonna and an official GRAMMY telecast jacket signed by Randy Travis. In addition, consumers can bid on a trip for two to the 2005 47th Annual GRAMMY Awards in Los Angeles, one-of-a-kind silk-screened t-shirts and posters and limited edition print production plates featuring all 7 UP GRAMMY Musician Cans.

"7 UP is proud to partner in a program that supports excellence in music," said Carol Duncan, Director of Promotions, 7 UP, Cadbury Schweppes Americas Beverages. "Through our 7 UP GRAMMY Musician Cans initiative, we're hoping to raise awareness of Signature Schools and help ensure that students throughout the country have strong music programs in their schools."

"These six musicians have creatively and uniquely demonstrated that they are consummate artists, and, in so doing, they raise awareness of the positive effects that art and music have on young people," said Recording Academy(R) and GRAMMY Foundation President Neil Portnow. "We are grateful to our artist community for their commitment to keep music in the schools, and we thank our terrific partner, 7 UP, for its continued support of GRAMMY Signature Schools and music education."

7 UP GRAMMY Musician Cans will be available wherever 7 UP products are sold. For more information about the GRAMMY Signature Schools program or to apply for consideration as a 2005 GRAMMY Signature School, please visit www.GRAMMYFoundation.com. Applications must be completed and submitted online by Nov. 12, 2004.

About The GRAMMY Foundation

The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music on American culture -- from the artistic and technical legends of the past to the still unimagined musical breakthroughs of the future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with the Recording Academy to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. For more information please visit www.GRAMMYFoundation.com.

About 7 UP (www.7up.com)

7 UP is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes 7 UP, Dr Pepper, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs Ts Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com.

COPYRIGHT 2004 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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