November 2004 Issue Highlights

Business Wire,  Oct 25, 2004  

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SAN FRANCISCO -- Business 2.0 Magazine:

COVER STORY: "How to Land Your Dream Job"
by Paul Kaihla, page 102

Believe it or not, there's plenty of data that suggests the job
market is about to heat up. Business 2.0 reveals timely strategies for
moving up the corporate ladder--or even finding your genuine labor of
love.
           --  Plus:

           --  6 Who Are Living Their Dream
               Meet the stats wonk who runs a pro sports team, the
               stay-at-home mom who started a $100 million
               company, the blogger who makes $55,000 a year
               working 3 hours a day, and more.

           --  Who's Hiring Now
               Looking for a well paying job? In an exclusive survey,
               Business 2.0 pinpoints 100,000 of them at top
               companies which are hiring across the country.

OTHER FEATURE ARTICLES

"The Man Who Can Save Advertising," by Paul Keegan, page 118

Television commercials are about to get a much-needed jolt. Seth
Haberman, founder of Visible World, is re-inventing the 30-second
television ad by utilizing technology that allows advertisers to
customize their ads to specific neighborhoods--and, soon, to even
target individual households.

"Live Richer, Retire Richer," page 131

Business 2.0's investment guide offers advice for enjoying your
money now and keeping it growing for the future, including:

           --  "The Case for Slow and Steady," by Henry Blodget
               The former Merrill Lynch Internet analyst warns that,
               as exciting and glamorous as active stockpicking may
               seem, there's really no way to beat the market. But he
               does have some advice on how to beat the Wall Street
               pros.

           --  Special: Foldout Investment Guide
               Picking a small business with the best odds for
               success, the lowdown on cars that double as investment
               vehicles, a little-known trick that lets you go for
               the big score with your 401(k), how average Joes can
               vacation like fat cats, and more.

"Nuclear Spring," by G. Pascal Zachary, page 150

An unlikely resurgence of the atomic power business has given
Westinghouse a well-needed boost. Business 2.0 investigates the
business moves behind the company's comeback from near extinction.

Titans of Tech
"Dorman's Calling," by John Battelle, page 160

AT&T's CEO, David Dorman, hopes to restore the telecom giant to
greatness by using the Internet to unplug the competition.


COLUMNS

The Big Picture, by Daniel Altman, page 50

Promises to balance the budget sound nice in a speech, but
squaring away America's books might carry heavy hidden costs.

Face Time, by John Heilemann, page 54

Nandan Nilekani, CEO of outsourcing giant Infosys, is vowing to
build the first genuinely global IT services powerhouse. Here's why
the big players like Accenture and IBM should be feeling a little
nervous.

The Human Factor, by Jeffrey Pfeffer, page 94

To boost profits, many companies are slashing employee benefits
and backing out of pension commitments. But such broken promises might
be more costly than they ever imagined.


PLUS

In Front:

Upstart, page 39: Why Firefox--the Web browser that rose from the
ashes of Netscape--may turn out to be Microsoft's worst nightmare.
The Next Level, page 44: The strategy behind Apple's new
mini-stores.

Trendspotting, page 46: "Functional foods" are about to become the
next big thing in the grocery aisle.

Who Gets What, page 48: Music labels and recording artists are
finally getting into the lucrative ringtone biz.

What Works:

Marketing, page 66: Online real estate listings will move $130
billion worth of real estate this year. Here's how three clever
companies have carved out their pieces of this fast-growing industry.

Eureka Moment, page 72: You never know where the big ideas will
come from: Endocyte's Christopher Leamon found a promising cancer
treatment on the side of a cereal box.

What Doesn't Work, page 90: Holiday-sales forecasting has long
been a matter of trial and (mostly) error. But with so many corporate
fortunes decided in the fourth quarter, a few smart companies are
rethinking the task of seeing Christmas future.

Cheat Sheet:

Wi-Fi in the Workplace, page 97: A guide to installing, securing,
and making the most of an industrial-strength wireless network.

Bonus:

Happy New Gear, page 169: In collaboration with tech maven Peter
Rojas of Engadget.com, Business 2.0's annual Gizmos Gift Guide
spotlights the hottest buys of the holiday season.

Hits & Misses, page 186: T-Mobile teams up with Danger team to win
over teens, Colgate's lack of brand upkeep leads to market-share
decay, Nike gets some 2004 mojo from a 1920s basketball star, Verizon
Wireless bungles its first Bluetooth-equipped phone, and more.

The November 2004 issue is available on newsstands October 25th.
For more information, or to schedule an interview with a Business 2.0
writer or editor, contact Kurt Patat (212-725-2295 x 17,
kurtp@tryloncommunications.com) Laura Goldberg (212-725-2295 x 25,