Priceline.com Announces Rental Car Sales Event; Book by November 7 for even deeper savings

Business Wire, Oct 26, 2004

NORWALK, Conn. -- Priceline.com(R) (Nasdaq: PCLN) today announced the start of a limited-time, nationwide rental car sales event where priceline.com and some of its leading-brand rental car partners are teaming up to offer even deeper savings on all car types from economy to SUVs.

The sale applies to priceline.com's Name Your Own Price(R) rental car service and covers rental car bookings made between October 25 and November 7, 2004. See www.priceline.com for full sale details and restrictions.

"Priceline.com's Name Your Own Price rental car service can deliver saving of up to 25% over published prices found on other major online travel sites," said priceline.com Chief Operating Officer Mitch Truwit. "Now, leisure travelers have the opportunity to increase their savings by purchasing rental cars during this sale period."

Priceline.com's rental car service is different from other online car rental services. With priceline.com, customers choose the car type, pickup/dropoff dates and locations they want along with the price they want to pay. Priceline.com then works to find a major brand willing to rent the car at that price. Customers find out what brand they purchased after the sale is completed. All rentals are covered by priceline.com's Best Price Guarantee. Name Your Own Price rentals are available at airport locations around the country.

Here are some examples of recent priceline.com customers' savings*:

--Compact cars from $17 a day.

--Mid-size cars from $19 a day.

--Full-size cars from $20 a day.

*Actual savings amount may vary depending on the exact offer amount, car type and itinerary selected, including the dates and locations of pick-up and drop-off. See website for Guarantee details.

Travelers who prefer to rent certain U.S. brands, or need off-airport, one-way or international rentals, can still find great published-price deals through priceline.com-affiliated travel sites Rentalcars.com and Breezenet.com.

About Priceline.com

Priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites Travelweb.com, ActiveReservations.com, Lowestfare.com, Rentalcars.com and Breezenet.com. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.