Media Publisher's New Software Enables Enterprise Video Communications Within IBM WebSphere Portal; MPI Leverages Industry Standards for Fast and Easy Integration

Business Wire, Oct 27, 2004

BERKELEY, Calif. -- Media Publisher, Inc (MPI), a provider of enterprise software for rich media publishing and management, today announced new software that integrates the capabilities of its platform with the IBM(R) WebSphere Portal.

As part of a complete enterprise video communications solution within the IBM Digital Media Framework, the new software will allow MPI and IBM to offer more comprehensive rich-media communications solutions to enterprise users. MPI's support of an open infrastructure, which incorporates industry standards such as SOAP, XML, J2EE, MPEG-4 and LDAP, meets customer demand for solutions that quickly integrate with IBM digital media solutions.

MPI's software was recently deployed by a large pharmaceuticals corporation that required a solution for incorporating video-based communications, including live broadcasts and on-demand videos, into their WebSphere Portal.

"The company wanted to give its users a seamless experience to view live video-based and on-demand programs, including training and executive communications, without forcing them to leave the portal," said Rod Bacon, CEO, MPI. "Using open standards, Media Publisher was easily integrated with the company's existing technology components, therefore allowing it to leverage its existing investments."

"IP-based video already is changing the way forward-thinking companies use their computing networks to foster better employee-to-employee communications," said Steve Vonder Haar, research director with Interactive Media Strategies. "As the role of video becomes more vital to the communications process, many enterprise IT managers will demand an open platform that gives them more flexibility in managing multimedia."

MPI is demonstrating how technology companies can create seamless solutions by being committed to open frameworks via industry standards. The company's other product integrations that also leverage open standards include: SOAP-based APIs for fast and easy integration with WebSphere Portal, J2EE standards for supporting WebSphere Application Server, MPEG-4 streaming format for integration with DB2 Content Manager VideoCharger, and JDBC for supporting DB2.

MPI's software is also fully integrated with Real Helix Universal Server and Cisco Application and Content Networking System (ACNS): more examples of how Media Publisher supports any combination of media technologies, including encoders, codecs, streaming servers, content delivery networks and portal servers.

The new software, which includes the Media Publisher portlet, has passed the WebSphere Portal and Lotus Workplace Catalog technical validation, and is 'Ready for WebSphere Portal" qualified. For more information, please visit the IBM WebSphere Portal and Workplace Catalog or the MPI website.

About Media Publisher

Media Publisher, Inc. (MPI) provides enterprise software that brings all of the technology components of a rich media infrastructure together while adopting a user-friendly process-driven workflow. Our products help large organizations remove IT as a process bottleneck while allowing IT to maintain control of their media infrastructure. Working with premier channel partners including Cisco, IBM and RealNetworks, MPI solves the live and on-demand training, marketing, corporate communications, and meeting broadcast needs of Fortune 2000 companies, including customers such as Citigroup, Lockheed Martin, and the U.S. Department of Defense. MPI is privately held and based in Berkeley, California. More information about MPI can be found at www.media-publisher.com.