Computer and Video Game Industry Raises $900,000 for America's Kids; ESA Foundation's Annual Dinner Honored Electronic Arts' William ``Bing'' Gordon

Business Wire, Oct 27, 2004

WASHINGTON -- The U.S. computer and video game industry raised almost $900,000 to benefit children's charities last week in San Francisco at the ESA Foundation's annual "Nite to Unite For Kids" benefit dinner and public online auction. This year's dinner, the seventh annual event, featured performances by comics Dana Carvey and Robin Williams, and brought the total funds raised by the ESA Foundation for children's charities over the years to more than $6 million.

"It's gratifying that so many in the industry look forward to this event," said Douglas Lowenstein, president of the Entertainment Software Association (ESA), the trade group representing U.S. computer and video game publishers. "More than anything else, this is a demonstration of the industry's deep commitment to support organizations making a difference in the lives and health of kids everywhere."

Attendees of computer and video game industry dinner bid on a variety of items ranging from autographed memorabilia, wine, and trips across America. In addition, members of the public were able to bid on game memorabilia through an online auction on eBay. This year, funds raised by the ESA Foundation will benefit Web Wise Kids, National Students Against Violence Everywhere, and the Association of Hole in the Wall Camps.

William "Bing" Gordon, executive vice president and chief creative officer of Electronic Arts (EA), received the 2004 Champions Award at the entertainment software industry event in recognition of his outstanding service and contributions to the industry. As a founder of EA, the fourth largest capitalized software company in the world, as the person who piloted EA's groundbreaking creative studios for many years, and as the chief creative officer of the industry leader, Bing Gordon has well earned the accolades of his peers.

The Co-Chairs for the Nite to Unite For Kids Dinner were Larry Probst, Chairman and Chief Executive Officer of Electronic Arts, Geoff Mulligan, Chief Operating Officer of Konami Digital Entertainment America, and Paul Eibeler, President of Take-Two Interactive Software.

Following is brief background on the dinner beneficiaries.

--Web Wise Kids (WWK) -- WWK uses a computer game to teach children about Internet safety and luring. This will be the third year the ESA Foundation has supported Web Wise Kids. For more information see www.webwisekids.org.

--Association of Hole in the Wall Camps -- The world's largest family of camps for children with serious illnesses, the Association has helped more than 80,000 children with cancer, sickle cell anemia, HIV/AIDS, and other life-threatening conditions experience the joys of being at camp. For more information, visit www.holeinthewallcamps.org.

--The National Association of Students Against Violence Everywhere, Inc. (SAVE) -- SAVE is a nonprofit organization striving to decrease the potential for violence in our schools and communities by promoting meaningful student involvement, education and service opportunities. To learn more, visit www.nationalsave.org.

About the ESA Foundation and the Entertainment Software Association

The ESA Foundation was created by the American interactive entertainment software industry to support and provide opportunities that can make a difference in the lives of America's youth.

The ESA is the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. For more information, please visit www.theESA.com.