Business Services Industry
Metro USA Newspapers: First in World to Deliver Audited Monthly Circulation Reporting by BPA Worldwide
Business Wire, Oct 27, 2004
SHELTON, Conn. -- Newspapers Seek to Provide Accurate, Independently Audited Data to the Marketplace in an Exceptionally Timely Mode
Metro USA, currently comprising newspapers Metro New York, Metro Boston and Metro Philadelphia, have upgraded their BPA membership to become the first BPA-audited newspapers in the world to provide monthly reporting of audited circulation, starting next year.
BPA Worldwide also audits Metro International's Metro Toronto and Metro Montreal through BPA's Canadian division, CCAB.
"We are excited about being the first BPA newspapers to provide monthly reporting of circulation and distribution," said Johan Hansson, managing director, North America, Metro International. "The media-buying community wants accurate, stringently audited circulation data in a more timely fashion, and we wanted to pioneer this territory. That's why we chose BPA Worldwide as our auditor."
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