Abazias.com Responds to Blue Nile Conference Call; First Publicly Traded Online Diamond Company States Position in Marketplace

Business Wire, Oct 28, 2004

GAINESVILLE, Fla. -- Abazias.com (OTCBB:ABZS), a leading online diamond dealer, sets the story straight regarding their primary competitor, Blue Nile (NASDAQ:NILE). Abazias.com is proud to offer an unmatched database of over 60,000 diamonds and its own branded diamond, as well as more affordable prices than Blue Nile, who recently and wrongly claimed the diamond throne.

Blue Nile, who followed in Abazias.com's footsteps and went public just months ago, stated in a conference call on October 26 to announce third quarter results that they are the leaders in diamond inventory on the Internet. However, Abazias.com proves to offer more than Blue Nile, yet again. Blue Nile has claimed that their selection of 50,000 diamonds cannot be matched, however, when consumers log onto Abazias.com, they have a selection of over 60,000 diamonds to choose from valued at over $350 million. This unsurpassed inventory on Abazias.com also beats Blue Nile across the board on pricing. Furthermore, Abazias.com showcases the exclusive Couples Diamond(R) which is superior in cut, clarity, and color to over 90% of all diamonds in the world. In addition, net diamond returns are less than 1 % at Abazias.com compared to Blue Nile's 9%, as stated at the Banc of America Securities (BAC) 34th Annual Investment Conference hosted on September 22, 2004. Similarly, Abazias.com is proud to report an unprecedented satisfaction rating with not a single customer charge back in the history of operation.

Oscar Rodriguez, CEO of Abazias.com, commented, "I am happy about Blue Nile's success, but when they make claims that are not true, it infringes on the success of our company. We have a larger online inventory, are cheaper on every diamond we sell, and have an exclusive brand name diamond that meets higher standards than almost all Blue Nile diamonds. Few people know we are public, but we were public first." In addition, Abazias.com offers autonomy for their customers by not requiring them to choose a setting when buying a diamond. Abazias.com has set the pace for Blue Nile to follow in terms of online inventory, price, and innovation, including their exclusively branded diamond, the Couples Diamond(R), which Blue Nile cannot claim.

Abazias.com enjoyed record sales its first year as a public company and will eagerly release its 3rd quarter results for 2004 over the next two weeks. Further plans for 2004 and 2005 include additional strategic marketing alliances with well-circulated, nationally recognized magazines and television shows. These alliances are in the final phases of negotiation and will be announced shortly once finalized.

Abazias.com features the largest certified loose diamond database in existence with over 60,000 diamonds valued at over $350 million. All Abazias.com diamonds are GIA, AGS, or EGL certified. Abazias.com also offers the Couples Diamond(R) which is required to meet even higher standards for cut, clarity, and dimensions. For more information, visit www.abazias.com or call 800.603.9940.