Spectacular Holiday Collector Sets Top Upper Deck's Holiday Wishlist with New Entertainment and Sports Collectibles

Business Wire, Oct 5, 2004

CARLSBAD, Calif. -- The Upper Deck Company:

--Holiday Ornaments Include the Yu-Gi-Oh! TCG, Bratz, and Marvel Trading Card Games; Disney Treasures Collectible Sets; New U.S. History Collectible Card Set -- Plus New and Original Upper Deck Sports Collectibles

--Holiday Gift Items Will Be on Display at Annual Toy Industry Association & Toy Wishes Holiday Preview Event on October 5

The Upper Deck Company rings in the holiday season with an array of new and returning products guaranteed to make the season merry and bright. This year's Upper Deck holiday All-Stars include the Yu-Gi-Oh! TRADING CARD GAME, Bratz Trading Card Game, Marvel Trading Card Game, Disney Holiday Treasures, and U.S. History trading card sets -- not to mention exciting collectible box sets perfect for the sports enthusiast. All Upper Deck holiday products will be on display at the Toy Industry Association and Toy Wishes Holiday Preview Event at the Metropolitan Pavilion in New York City on Tuesday, October 5.

Last month, Upper Deck released: the holiday favorite Yu-Gi-Oh! TCG Collectible Tins, which include an assortment of the game's top-selling booster packs, and brand new cards; the Disney Holiday Treasures Collectible Card Set, which highlights favorite Disney holiday scenes and characters, special holiday figurines, and the upcoming Disney CGI video "Twice Upon a Christmas"; Upper Deck's new U.S. History trading card set, which celebrates American history's most beloved places and people of all time; and Upper Deck Rivals -- Red Sox vs. Yankees Box Set, highlighting the greatest rivalry in sports, the New York Yankees and the Boston Red Sox.

Later this year, Upper Deck will release: the Marvel(C) Trading Card Game Deluxe Collector Tin (mid-October), which includes four Marvel TCG booster packs, and one special variant card available only in these spectacular tins; the first-ever Upper Deck Rivals -- LeBron vs. Carmelo (mid-October) Box Set, featuring autographed cards of two of the most collectible players to enter the NBA; the Disney-Pixar Treasures card set, featuring the upcoming Disney-Pixar flick "The Incredibles" (late October), as well as additional Disney-Pixar favorites; Flashback Fever! Collectible Fashion Packs, the newest additions to the Bratz Fashion Party Fever Game series (November); and the new Yu-Gi-Oh! TCG Master Collection (late November), which includes the first six Yu-Gi-Oh! TCG boosters ever released, and six variant cards, including the highly sought after "Exodia the Forbidden One" card.

Upper Deck's list of spectacular holiday gift items currently on store shelves includes: the Bratz Fashion Party Fever Game -- UDE's new cooperative trading card game made especially for girls; the NBA Jox Box series; and Upper Deck's newest sports collectible -- Rollerz -- a unique collectible featuring top athletes in a "wobbly" fashion in which fans of all ages can roll, collect, trade and enjoy.

PRODUCT INFORMATION:

Yu-Gi-Oh! TCG Collectible Tins - CURRENTLY AVAILABLE

A top-seller every holiday season, the Yu-Gi-Oh! TCG Collectible Tins allow Duelists to make their Decks much more powerful, with a collection of booster packs designed to increase the complexity and power during matches. These tins offer an assortment of the game's top-selling booster packs, which include Pharoahnic Guardian, Magician's Force, Dark Crisis, Invasion of Chaos, and Ancient Sanctuary. In addition, each of the six unique tins will include one of six brand new cards.

Disney Holiday Treasures - CURRENTLY AVAILABLE

A perfect gift for the holiday season, Upper Deck Entertainment (UDE) is pleased to release the new Disney Holiday Treasures Collectible Card Set. The latest addition to the highly popular Disney Treasures series, the spectacular set will include exclusive, never-before-seen cards featuring favorite holiday scenes and characters, and the upcoming Disney CGI video, "Twice Upon a Christmas," releasing in December. Each box of Disney Holiday Treasures Collectible Card Set includes five packs of holiday-themed collectible cards and one of three pairs of the famous Disney figurines -- exclusive only to the Disney Holiday Treasures series. The three pairs of figurines to collect include Mickey and Minnie "On Ice" (1935), Bob and Mrs. Cratchit from "Mickey's Christmas Carol" (1983), and Mickey and Minnie from "Twice Upon a Christmas" (2004). Made especially for Disney Holiday Treasures, the holiday set also includes "The Actors" cards, featuring classic Disney stars from the Charles Dicken's tale "Mickey's Christmas Carol"; "Holiday Greetings" cards, featuring postcards from Mickey on his fantastic Hawaiian holiday; "All Dolled Up" cards, spotlighting everyone's favorite princesses and female characters dressed up in their holiday best; and "Holiday Classics" cards, highlighting scenes from Disney's most memorable holiday movies.

Upper Deck U.S. History - CURRENTLY AVAILABLE

Making a mark in trading card history, Upper Deck is proud to release the first-ever U.S. History trading card set, featuring the greatest people, places, periods, and events in America's past. The 300 U.S. History regular set offers history buffs the opportunity to collect cards depicting U.S. history's greatest people, places and moments, varying from Columbus and the Colonists, to the Civil Rights movement of the late 1960s. Inserts include presidential cards, which will feature U.S. Presidents from Washington to JFK, and symbols relating to the U.S. Presidency; historical inserts, which highlight people and moments that have helped build and mold America to what it is today; and limited cut signature cards from U.S. Presidents and legendary American figures, such as Robert F. Kennedy, Thomas Jefferson, Abraham Lincoln, Gen. George S. Patton, and Thomas Edison, to name a few.