Business Services Industry

Consumers Search for 'eBay' More Than Any Retail Brand on the Web, Reports Hitwise; Halloween and Back-to-School Drive Searching In September

Business Wire, Oct 6, 2004

Chart: Word-Count in Search Term for Shopping Searches

Hitwise U.S. Search Queries Report
Queries Resulting in Visits to Shopping
 & Classifieds Category
Period - Four Weeks Ending 09/25/04
----------------------------------------
1 words                           19.61%
----------------------------------------
2 words                           32.40%
----------------------------------------
3 words                           23.66%
----------------------------------------
4 words                           12.67%
----------------------------------------
5 words                            6.00%
----------------------------------------
6 words                            2.79%
----------------------------------------
7 words                            1.34%
----------------------------------------
8  words                           1.53%
----------------------------------------

Chart: Top 25 Brand/Product Search Terms resulting in visits to
Shopping sites

 Hitwise U.S. Data
Top 25 Search Terms By Brand & Product resulting in Visits
 to Shopping & Classifieds Category
Period - Four Weeks Ending 09/25/04
-------------------------------------------------------------
         Brand/Navigational     Product
-------------------------------------------------------------
     1   ebay                   sporting goods
-------------------------------------------------------------
     2   ebay.com               halloween costumes
-----------------------------------------------------------
     3   walmart                consumer reports
-----------------------------------------------------------
     4   best buy               books
-----------------------------------------------------------
     5   amazon.com             used textbooks
-----------------------------------------------------------
     6   home depot             used books
-----------------------------------------------------------
     7   target                 furniture
-----------------------------------------------------------
     8   sears                  auto parts
-----------------------------------------------------------
     9   amazon                 tires
-----------------------------------------------------------
    10   circuit city           flowers
-----------------------------------------------------------
    11   lowes                  lingerie
-----------------------------------------------------------
    12   www.ebay.com           college textbooks
-----------------------------------------------------------
    13   ikea                   prom dresses
-----------------------------------------------------------
    14   barnes and noble       posters
-----------------------------------------------------------
    15   dell                   homecoming dresses
-----------------------------------------------------------
    16   walmart.com            shoes
-----------------------------------------------------------
    17   costco                 digital cameras
-----------------------------------------------------------
    18   target.com             coupons
-----------------------------------------------------------
    19   ebay summary           free music downloads
-----------------------------------------------------------
    20   bed bath and beyond    costumes
-----------------------------------------------------------
    21   overstock.com          digital camera
-----------------------------------------------------------
    22   blockbuster            music downloads
-----------------------------------------------------------
    23   office depot           auctions
-----------------------------------------------------------
    24   toys r us              engagement rings
-----------------------------------------------------------
    25   babies r us            music
-----------------------------------------------------------

Chart: Top Shopping Sites Ranked By % of Total Visits

 Hitwise U.S. Data
Top 25 Shopping & Classifieds Web Sites
Rank By Visits for Week Ending 09/25/04
---------------------------------------------------------------------

---------------------------------------------------------------------
Rank   Name                 Domain                       Market Share
---------------------------------------------------------------------
   1   eBay                 www.ebay.com                       24.71%
---------------------------------------------------------------------
   2   My eBay              my.ebay.com                        10.77%
---------------------------------------------------------------------
   3   Amazon.com           www.amazon.com                      3.08%
---------------------------------------------------------------------
   4   eBay Motors          www.ebaymotors.com                  2.16%
--------------------------------------------------------------------
   5   Dell USA             www.dell.com                        1.63%
---------------------------------------------------------------------
   6   eBay Stores          www.ebaystores.com                  1.27%
---------------------------------------------------------------------
   7   Walmart.com          www.walmart.com                     1.25%
---------------------------------------------------------------------
   8   Yahoo! Shopping      shopping.yahoo.com                  1.14%
---------------------------------------------------------------------
   9   Target               www.target.com                      1.02%
---------------------------------------------------------------------
  10   NexTag               www.nextag.com                      0.89%
---------------------------------------------------------------------
  11   BestBuy.com          www.bestbuy.com                     0.88%
---------------------------------------------------------------------
  12   BizRate.com          www.bizrate.com                     0.72%
---------------------------------------------------------------------
  13   Ticketmaster         www.ticketmaster.com                0.65%
---------------------------------------------------------------------
  14   Sears.com            www.sears.com                       0.61%
---------------------------------------------------------------------
  15   CircuitCity.com      www.circuitcity.com                 0.59%
---------------------------------------------------------------------
  16   Shopping.com         www.shopping.com                    0.57%
---------------------------------------------------------------------
  17   JC Penney            www.jcpenney.com                    0.50%
---------------------------------------------------------------------
  18   QVC.com              www.qvc.com                         0.49%
---------------------------------------------------------------------
  19   Overstock.com        www.overstock.com                   0.48%
---------------------------------------------------------------------
  20   Sprint PCS           www.sprintpcs.com                   0.47%
---------------------------------------------------------------------
  21   The Home Depot       www.homedepot.com                   0.46%
---------------------------------------------------------------------
  22   eMachines            www.emachines.com                   0.42%
---------------------------------------------------------------------
  23   Half.com             www.half.ebay.com                   0.40%
---------------------------------------------------------------------
  24   Barnes & Noble.com   www.bn.com                          0.37%
---------------------------------------------------------------------
  25   Publishers Clearing
       House                www.pch.com                         0.36%
---------------------------------------------------------------------

 

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