Business Services Industry

Omniture Named ''Top 25 Provider'' by ASPNews.com; Web Analytics Leader & Innovator Recognized for Advanced Functionality, Ease-of-use and Impressive Customer Roster

Business Wire, Oct 6, 2004

OREM, Utah -- Omniture, the leading provider of the most mature and comprehensive technology for online analytics, today announced that the company has been named one of the top 25 service providers by ASPNews.com.

The ASPNews website is the world's premier source of news and analysis for and about the Application Service Provider (ASP) and Web Services industry. The ASPNews "Top 50" includes the top 25 service providers and the top 25 enablers. Inclusion in the service providers list requires that companies meet the following criteria:

--Have the provision of network-based applications and/or services as their core business

--Have a substantial and active customer base for those services

--Demonstrate proven revenue streams

--Be innovators in the online delivery of software-based services

--Be recognized as a leader by others within the industry

According to the ASPNews website, "We've tapped Web analytics provider Omniture, a company we've considered to be on the cusp of the Top 50 for quite some time. Omniture's SiteCatalyst(TM) offers users advanced functionality, flexibility and ease-of-use for an impressive customer list that includes eBay, AOL and Wal-Mart."

This recognition comes close on the heels of Omniture's selection by AOL - the largest deal in the history of the ASP market, and a competitive bid in which Omniture beat out 30 other vendors.

It also comes at a time when other web analytics vendors are struggling to play technology catch-up, announcing "new" features that have been basic to SiteCatalyst for years. Capabilities such as real-time analysis of KPIs, the ability to correlate revenue influence to individual search terms, and accounting for common misspellings of product line or item name (all features recently announced and touted by competitors) were pioneered and first brought to market by Omniture.

"Omniture was delivering solutions in an ASP model before the term even existed," said Josh James, CEO and co-founder of Omniture. "That's just one example of the tremendous lead in technology R&D that we have over others in the web analytics market, and it is the reason why SiteCatalyst is trusted by some of the largest and most popular web businesses to deliver crucial decision-making intelligence to the right people at the right time."

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence Web commerce leaders and innovators that drive business decisions to increase ROI. Omniture's SiteCatalyst is the most mature and comprehensive technology for Web analytics, offering unprecedented scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website, including historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers smart professional service teams, experienced in helping customers determine the questions they must ask in order to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Intel, Overstock.com, GM and Hewlett-Packard. To find out more about Omniture University, the full course list and how to participate in upcoming programs, please visit http://www.omniture.com/education.htm.>