Honda Motorcycles and GE Consumer Finance Renew and Re-Image Financing Program

Business Wire, Oct 7, 2004

ST. PAUL, Minn. -- Honda Motorcycles and the Retail Sales Finance unit of GE Consumer Finance have signed a multi-year renewal agreement to provide promotional and other retail financing to Honda customers in the United States for the purchase of powersports equipment, including motorcycles, all-terrain vehicles (ATVs), scooters, personal watercraft and accessories.

The Honda Card Financing Program is offered through a network of independently owned dealers throughout the United States. Designed to provide revolving credit financing solutions, the Honda Card includes a competitive core program with special credit promotions, discounts and dealer rebates, and fast credit decisions for powersports vehicle and accessory purchases.

"We have worked with Honda Motorcycles over the past three years to grow their business and help more first-time and experienced powersports enthusiasts 'Ride Red,'" said Dave Fasoli, senior vice president of Retail Sales Finance, part of GE Consumer Finance.

Honda continues to be the leader of the powersports industry with products that demonstrate award-winning performance and reliability. The company introduced its first motorcycle in 1949; its first scooter in 1954; created an entirely new category with the first ATV in 1970; and introduced an exclusive lineup of four-stroke high performance personal watercraft models in 2003.

"GE has proven to be a great partner in our success, bringing their industry knowledge, marketing expertise, quality customer service and strong dealer support to our powersports business," said Chuck Boderman, Senior Manager - MC Sales for Honda. "We look forward to continuing to work with them to support powersports dealers and consumers."

About Honda Motorcycles

Established in 1949, Honda Motorcycles is committed to performance first and to developing low-emission technologies for current and future motorcycles, ATVs, scooters and personal watercraft. The company demonstrates this commitment through its OHV Environmental Learning Centers, the only educational facilities in the U.S. that provide state-of-the-art rider safety and training and environmental education within the same facility. Honda also works with industry clubs, organizations and environmental rescue missions toward its goal of environmental protection. Learn more at www.powersports.honda.com.

About Retail Sales Finance and GE Consumer Finance

Retail Sales Finance, part of GE Consumer Finance, provides sales support, dealer programs and other financing solutions, including private label credit card programs, marketing, installment lending and financial services for national and regional retailers in six key industries: automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry and health care. To learn more about Retail Sales Finance, visit www.retailsalesfinance.com.

With $117 billion in assets, GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 41 countries around the world. GE Consumer Finance, based in Stamford, Conn. (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at www.geconsumerfinance.com. GE (NYSE:GE) is a diversified technology, media and financial services company dedicated to creating products that make life better. For more information, visit the company's Web site at http://www.ge.com.

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