IGN Entertainment Partners with Starpulse.com, a Leading Entertainment-Focused Online Search Engine and Directory

Business Wire, Sept 1, 2004

BRISBANE, Calif. -- Partnership Expands IGN's Reach in the Entertainment Sector

IGN Entertainment, a leading Internet media company serving the video game and entertainment enthusiast markets, today announced that it has signed an agreement with Starpulse to exclusively represent and sell the advertising space on Starpulse.com(TM), one of the leading entertainment-focused search engines and directories covering over 13,000 entertainment topics.

The agreement will add another key film, television and entertainment property to IGN's existing entertainment portfolio, which includes IGN FilmForce and Rotten Tomatoes, as well as IGN's popular video game sites, IGN.com, GameSpy.com, TeamXBox.com, and FilePlanet.com.

This partnership expands IGN's overall reach by an incremental 4 million users(a). In July 2004, the combined IGN properties and Starpulse.com reached a collective total of 24 million unduplicated unique visitors(a).

"We're very pleased to add Starpulse.com into IGN's entertainment portfolio as we continue to broaden our offering to benefit our advertisers," said Richard Jalichandra, Vice President of Business Development, IGN. "For our entertainment advertisers, we will be further expanding our audience of movie and TV enthusiasts; for our games advertisers, we will be able to deliver even more mass market reach to complement their reach to enthusiast and hardcore gamers; and for our consumer product advertisers, we will offer a high level of efficiency in reaching additional highly desirable demographics."

Launched in 1999, Starpulse.com is a hub for entertainment information conveniently organized into distinct channels. The site's main channels include information on movies, celebrities, supermodels, music, television, athletes, video games and notables.

"We're very pleased to be working with IGN," said Dave Armenia, one of Starpulse.com's founders. "They're one of the true leaders in video gaming and entertainment content, and we're confident they will add to Starpulse.com's continuing success."

For advertising information, please contact:

--Consumer products: Derek Rudd, VP of Consumer Sales, 212-601-2241 or drudd@ign.com

--Games: Carrie Tice, VP of Game Sales, 415-508-2708 or ctice@ign.com

--Entertainment: Evan Cowitt, VP of Entertainment Sales, 310-689-7444 or ecowitt@ign.com

(a) comScore Media Metrix July 2004 worldwide unique users

About Starpulse.com

Starpulse.com(TM) is a one of-a-kind entertainment search engine and directory, covering popular entertainment topics such as music, movies, sports, celebrities, supermodels, videogames and notable people. The site provides a better way to find high-quality and relevant online entertainment content such as articles, biographies, filmographies, interviews, lyrics, news, pictures, quotes, sounds, tickets, tour dates, videos, wallpapers and more. The site also offers entertainment merchandise such as posters, screensavers, wallpapers, ringtones, and products specific to every topic on the site. Currently, Starpulse.com covers 13,000 quality topics and links to over 300,000 website URLs that are the cream of the crop in their respective entertainment categories. Starpulse.com was founded in 1999 and is headquartered in Branford, CT, with contributors from across the United States.

About IGN Entertainment

IGN Entertainment provides many of the Internet's leading destinations for video gaming, entertainment and community targeted at teens and 18-to-34-year-old males. The company's properties include IGN.com, GameSpy.com, Rotten Tomatoes, FilePlanet.com, GameSpyArcade.com, TeamXbox.com, more than 70 community sites and a vast array of online forums. IGN Entertainment is also a leading provider of technology for online game play in video games. The company's paid content, download and game play services are among the most popular game-related subscriptions available on the Internet. The privately held company has its headquarters in the San Francisco Bay Area, with offices throughout the United States.