Arbortext Appoints Albert Leong as Country Manager for Asia Pacific Region; Continues Global Expansion into Singapore, South Asia Pacific and Greater China

Business Wire, Sept 13, 2004

ANN ARBOR, Mich. -- Arbortext, the leading provider of Enterprise Publishing Software, today announced the appointment of Albert Leong as the Country Manager for the Asia Pacific region. In this role, Mr. Leong will be based in Singapore and responsible for developing and executing plans that help Arbortext achieve its growth objectives in South Asia Pacific and Greater China. Two key elements of the plan center around this region's integrator channel partnerships and extending the company's support to new and existing customers.

Mr. Leong brings with him senior level industry channel experience and excellent sales and customer support management. He joins Arbortext after serving as President and CEO for SAP Learning Solutions. In this position he was responsible for business development and channel management for Asia Pacific region, including Japan, Australia, and Greater China. Prior to this he has 14 years of regional experience in ERP and e-Business solutions implementation and channel management for SAP, IBM, and NEC Singapore.

Commenting on his new position, Mr. Leong stated, "I am excited to join a company recognized as the market leader. Enterprise Publishing initiatives are critical to organizations that must create and publish large amounts of products and customer specific information while also reducing total publishing costs and improving customer satisfaction. This is especially true in Asia Pacific where local organizations need to compete with more established players in the global economy on costs, quality and service excellence. I look forward to being part of the Arbortext team as we help these organizations improve their publishing processes."

This region offers Arbortext new market opportunities as the need for XML-based enterprise publishing grows. Organizations are finding it increasingly important to provide customers with localized software, support and services. Current global customers currently using Arbortext software include AstraZeneca, Fujitsu, Hitachi Information Systems, IBM, Mitsubishi, Nokia, Ricoh, and Toyoto Motor Company.

"Albert brings great experience, management and leadership strength to Arbortext," said Graham Freeman, Vice President of Worldwide Channel Partnerships. "He has demonstrated strong focus on customer satisfaction, product quality and channel management, all of which are critical to building the Asia Pacific region to become one of Arbortext's top five worldwide market areas."

About Arbortext

Arbortext is the leading provider of Enterprise Publishing Software that enables organizations to create and automatically publish large amounts of information, such as technical manuals, pharmaceutical product information, legal information and software documentation. Enterprises around the world use our software to publish in multiple languages to multiple audiences in multiple hardcopy and electronic output formats. Arbortext's software is installed at over 1,400 organizations worldwide.

Current customers include American Express Financial Services, Audi, Boeing, Bombardier, British Aerospace, Caterpillar, DaimlerChrysler, Ericsson Telecom, Ford, General Electric, GM, IBM, International Thomson Publishing, Lucent, Nokia, Nortel Networks, PeopleSoft, Pfizer, Ricoh, Sun Microsystems, Toyota, United Airlines, Volkswagen and Volvo. Arbortext is a founding member and active participant in the XML Activity of the World Wide Web Consortium (W3C). Headquartered in Ann Arbor, Michigan, USA, Arbortext has offices around the world. For more information, please visit www.arbortext.com.