PENTAX Downsizes Digital Again In Second Compact Digital SLR

Business Wire, Sept 13, 2004

GOLDEN, Colo. -- PENTAX has downsized digital SLR photography again with the introduction of the *ist DS digital SLR. Developed as a second, even smaller, PENTAX compact digital SLR, the *ist DS camera advances the PENTAX commitment to easy-to-use and portable digital.

The *ist DS is one of the smallest and lightest digital SLR cameras available. Measuring just 4.9 x 3.6 x 2.6 inches and weighing under 18 ounces, the *ist DS also delivers superior image quality in compact design. Despite the size, the *ist DS offers 6.1 effective megapixels and PENTAX original image processing technology. The camera is designed to be compatible with most PENTAX interchangeable lenses to meet a wide range of applications.

The *ist DS hosts an array of advanced, user-friendly features including a high-magnification viewfinder, a 2.0 inch color LCD monitor, a generous LCD data panel and an innovative Auto picture mode. Other features include a high-accuracy 11-point AF sensor, a high-speed shutter unit with a top speed of 1/4000 second, SD memory card compatibility, and high-speed shooting that records up to 8 images consecutively at a speed of approximately 2.8 frames per second for improved results in action shots. Offering quick, effortless operation and easy portability, the *ist DS is the ideal digital SLR for all levels of photographers, including first-timer digital SLR users and families.

PENTAX will unveil the *ist DS and more exciting digital products on September 20 at the PEPCOM Holiday Spectacular in New York City. The PENTAX *ist DS will ship to major camera retailers in November 2004.

PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, binoculars, spotting scopes, eyepieces, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. PENTAX Imaging Company is a division of PENTAX of America, Inc., a wholly owned subsidiary of PENTAX Corporation of Japan.

Complete news release available for download at: http://www.pentaximaging.com/news/news_current.cfm

NOTE TO EDITORS: In the camera name noted in this release, there is an asterisk directly before "ist DS." These symbols may not appear properly in some systems.