ArcSoft Announces Development of Application for Portable Media Players; Flexible, Cost-Effective Reference Design Based on Texas Instrument Chipset Offered to OEMs

Business Wire, Sept 14, 2004

FREMONT, Calif. -- Today, ArcSoft(R), a leading developer and provider of digital media software and firmware solutions for PC, PC-peripheral, mobile phone, consumer electronics and home entertainment manufacturers, announced the development of a portable media player, or PMP, reference design based on the new Texas Instrument DSP (Digital Signal Processor) chipsets. Combined with the easy-to-use ArcSoft TotalMedia(TM) desktop application and transcoding solution, the new PMP is expected to be able to play back virtually any multimedia content, including previously recorded TV programs.

"Our new PMP reference design series provides our OEM customers the next-generation portable multimedia entertainment solution. It integrates MPEG-4 video and MP3/WMA audio playback/recording, and digital photo and file storage into one compact device that can both fit into someone's pocket and budget," said Todd Rumaner, ArcSoft Chief Operating Officer.

"ArcSoft is leveraging award-wining desktop applications and universal multimedia processing technologies to provide the portable device manufacturer with flexibility and upgradeability within their architecture."

This reference design supports multiple-format flash cards and hard drives, analog or digital LCD, and is able to play back video at 30 frames per second.

About ArcSoft

ArcSoft, Inc. is a leading developer and provider of digital media software and firmware solutions for PC, PC-peripheral, mobile phone, consumer electronics and home entertainment manufacturers. Established in 1994, ArcSoft is a privately held company headquartered in Fremont, California, with regional commercial and development facilities in Europe and the Far East. For further details, please visit us at our corporate Web site: www.arcsoft.com.

Note: ArcSoft, the ArcSoft logo and ArcSoft TotalMedia are registered trademarks of ArcSoft, Inc. in the U.S., European Union and P.R. China. All other product and company names herein may be trademarks of their respective owners.

Forward Looking Statements

The matters set forth in this press release, including the features, performance and benefits of ArcSoft's products and technologies are forward-looking statements. These forward-looking statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially, including, but not limited to, the impact of competitive products and technological advances, manufacturing difficulties and difficulties in development of enhanced and new products, and other risks. These forward-looking statements speak only as of the date hereof. ArcSoft disclaim any obligation to update these forward-looking statements.