Please Join the Interactive Advertising Bureau, MediaPost and Over a Thousand Leading Marketers and Media Companies at Interactive Advertising World Conference and Expo September 20-21, New York, NY

Business Wire, Sept 14, 2004

NEW YORK -- Interactive Advertising Bureau:

What:
    The only interactive advertising industry event programmed
    exclusively for senior executives from advertiser, agency and
    media companies.
    Featured panels include:

    --  "Shedding Light on Interactive's Shadows"- Spam, Pop-Ups,
        Identity Theft.
        Speakers: Claria Corporation connect@jwt, ReturnPath, Chapell
        Associates and more.

    --  "Compelling Creative"- How do traditional creative executives
        view interactive creative? Good, Bad, Ugly? Speakers: Ogilvy,
        Brand New World and Advertising Age.

    --  "Tomorrow's Market on Today's Internet: The Interactive
        Advertising World Teen Focus Group." Speakers: North Castle
        Nextstep executives moderate a panel of today's teens.

Speakers:
    Keynotes:

    --  Jack Trout, President, Trout and Partners. Author of Trout on
        Strategy, Positioning: The Battle for Your Mind, Marketing
        Warfare, The 22 Immutable Laws of Marketing and more.

    --  Andrew Nibley, Chairman, Marsteller. Topic: There is no
        offline world. There is no online world. There is just the
        world. How to mass market when there is no Mass Market.

        Additional Speakers: Mark Beeching, Executive Vice President,
        Global Executive Creative Director, Digitas, Jeff Benjamin,
        Interactive Creative Director, Crispin Porter   Bogusky, Mark
        Creasy, Director of eCRM, WeightWatchers.com, Robert
        Greenberg, CEO and Chief Creative Officer, R/GA, Daniel
        Harley, VP, Product Group, JPMorgan Chase, Eric Hirshberg,
        Managing Partner, Exec. Creative Director, Deutsch, LA, Tom
        Lynch,VP of Brand Strategy and Advertising, ING, Safa
        Rashtchy, Managing Director, Senior Internet Analyst, Piper
        Jaffray, Jens Thraenhart, Director of Internet Strategy,
        Fairmont and more.

Who Will Attend:
        Leading marketers and online companies including Alitalia
        Airlines, Buena Vista Home Entertainment, Citi Cards, CourtTV,
        Cotton Incorporated, eBay, Foote, Cone and Belding, IBM,
        Masterfoods USA, National Basketball Association, OMD, Redken,
        Royal Caribbean International, Skechers USA, Starwood Hotels,
        Wieden Kennedy, and many more.

When:   September 20-21, 2004
        9am-5:30pm

Where:  New York, NY
        The Millennium Hotel
        145 West 44th Street

Press Pass Contact: Emily Kutner - IAB
                    212-949-2432
                    emily@iab.net

For more information please visit www.i-adworld.com