Discovery Channel, Advanced Results Marketing to Co-Host 'Corporate America Turns to Direct Response TV'; Wed. Sept. 22, 8:30 a.m., at Bloomberg, for Advertising Week in New York

Business Wire, Sept 15, 2004

NEW YORK -- Direct response television advertising (DRTV) is the fastest-growing segment of TV advertising among major corporations, and a panel of corporate executives who use it successfully will explain why next Wednesday, September 22nd at 8:30 a.m. at Bloomberg headquarters at 499 Park Avenue (58th). "Corporate America Turns to Direct Response TV," is a free-to-the-public Advertising Week in New York event co-hosted by the Discovery Channel and Advanced Results Marketing, a leader in DRTV.

The event will feature leading corporate marketers, including: Victor Grillo, founder and CEO, Advanced Results Marketing; Maria Kennedy, director, The Discovery Channel; David Sarlitto, vice president direct channel marketing, The Holmes Group; Frank Lindsey, senior vice president, global marketing, Conair Corp.; Fred Tarter, president, The Lakeside Group; and will be hosted by Beth Vendice, executive vice president, Advanced Results Marketing. The panel will also include Dan Ackman, senior columnist for Forbes, who writes about advertising and has frequently written about direct response television.

"Fortune 500 companies played a key role in driving the $24 billion spent on DRTV last year," said Victor Grillo. "We thought it was important for the advertising and marketing community to hear from leading corporate marketers about why they invested in DRTV and how it's working for them."

Interested parties should register online by visiting to the Advertising Week in New York website link, http://www.advertisingweeknyc.com/calendar.pdf, then scrolling down the events calendar to "Corporate America Turns to Direct Response Television--Panel" and clicking on the online registration link. For additional information about Advertising Week in New York please contact Jillian Mellone at 212-850-0729 or email to info@advertisingweeknyc.com.