Auto Data Network's Avenida Technologies Awarded Contract from Jaguar and Land Rover for Advanced Electronic Product Information Management System

Business Wire, Sept 15, 2004

NEW YORK & TUNBRIDGE, United Kingdom -- Auto Data Network, Inc. (OTC BB: ADNW), a provider of software to the Automotive Industry, today announced that its subsidiary, Avenida Technologies Limited (Avenida), an innovative provider of rules-based business automation software, has been awarded a contract for its advanced BrandSymphony(TM) product information management system from UK-based automakers Jaguar and Land Rover. Customization and delivery of the BrandSymphony(TM) product is schedule to begin directly.

Avenida's BrandSymphony(TM) offers a unique software environment by combining product information management and online product configuration into a single business capability. Using advanced technology pioneered by Avenida, BrandSymphony(TM) equips a business' customers with online access to its product specifications and selection options to back-end product definition and supply systems. Its rules based processing ensures that the final product is valid and conforms to the customer's desired specifications.

"Both Land Rover and Jaguar are high value brands," said Avenida managing director Richard Williams. "An important part of maintaining high brand value is the ability to project brand image and complex product information correctly, accurately and consistently across all global markets and sales channels. Linking directly to the customer's back-end product definition system, BrandSymphony(TM) is the most cost effective solution available to the product authoring market for converting complex product data into marketing and order system form."

Evolved through working with some of the biggest names in the automotive and petrochemical fields, BrandSymphony(TM) delivers pre-built core technology with fully defined APIs that enable real competitive edge business capability. Its solutions incorporate its clients' individual product, services, brand identity and business rules assets into a framework of complex relationships that is flexible and scalable.

About Auto Data Network

Auto Data Network is a group of established companies which provide software products and services to the automotive industry. The company's main customer base is the auto dealership marketplace. This marketplace consists of approximately 78,000 dealers in North America and 92,000 dealers in Europe. The company estimates that this represents a $15 billion market for Software and Services specifically for auto dealerships. The company supplies a suite of software solutions and services that enable dealerships to run their businesses more efficiently whilst achieving considerable cost savings. The majority of the company's current solutions are focused on serving the aftermarket and finance areas of dealerships. These areas are of particular importance as the aftermarket business is responsible for 48% of a dealerships profit from 12% of their overall revenue. The second most profitable area is vehicle finance and insurance this area contributes 35% of profits from 2% of revenues.

About Avenida Technologies Limited

Established in 1998 in the City of Coventry, UK, Avenida has delivered consistent year-on-year growth through the provision of leading edge software development and IT consultancy services. Although working primarily within the automotive sector, the company also delivers advanced technology applications into a range of other sectors, including petrochemical, retail pharmacy and financial services. Growing out of this wide ranging experience and expertise Avenida has now developed their own software product BrandSymphony.

BrandSymphony is an application framework that employs rules-based technology to provide unprecedented flexibility in a business's ability to grow and respond to a rapidly changing commercial environment. The product is highly customizable and is designed to provide rapid business adaptability combined with an exceptionally low cost of ownership unattainable with more traditional technologies.

For more information about Avenida, its products and services, please visit the website at www.avenida.co.uk.

This press release contains forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements. Actual results may differ materially from those indicated by these forward-looking statements as a result of risks and uncertainties impacting the Company's business including increased competition; the ability of the Company to expand its operations through either acquisitions or internal growth, to attract and retain qualified professionals, and to expand commercial relationships; technological obsolescence; general economic conditions; and other risks detailed time to time in the Company's filings with the Securities and Exchange Commission (SEC).