Samsung Electronics Chooses Harman Multimedia for Award-Winning Audio Solutions; New Samsung Televisions Come Equipped with World-Class JBL Sound

Business Wire, Sept 2, 2004

NORTHRIDGE, Calif. -- Harman Multimedia (NYSE:HAR), a leading provider of audio products for computers, portable digital music players and now televisions, today announced its partnership with Samsung Electronics, a leading developer and global manufacturer of high-definition television (HDTV) technologies. The partnership will enhance Samsung's award-winning flat screen televisions with JBL's world-class audio brand.

Samsung chose JBL to provide world-class audio systems for Samsung products that are already known for their remarkable screen performance and stylish designs. The products include Samsung's plasma televisions in screen sizes ranging from 42-inch to 70-inch, LCD televisions in screen sizes ranging from 22-inch to 54-inch, and 50-inch DLP projection televisions.

"The JBL-Samsung partnership brings high-quality audio performance and innovative technology direct to consumers worldwide -- via Samsung's excellent televisions," said Fred Faulkner, vice president of sales and marketing for Harman Multimedia. "We are pleased to join Samsung in a unique, wide-ranging and collaborative development effort. We look forward to further expansion of the relationship as JBL audio solutions are developed for more Samsung products."

"The relationship between Samsung and Harman offers an opportunity to add additional value to Samsung's rapidly-growing plasma, LCD, and DLP projection TVs," said Sung-Ho Jun, vice president of sales and marketing for Visual Display Division, Samsung Electronics. "Samsung is committed to bringing unrivaled HDTV products to market, and with Harman as a partner we can deliver the best available audio to match our superior video performance."

Experience the sound of JBL audio in computer desktops, home entertainment, and car audio systems. Samsung's JBL-equipped TV's are available now worldwide.

About Harman Multimedia

Harman Multimedia (www.harman-multimedia.com), a division of Harman International Industries, Incorporated, is a leading provider of high-fidelity audio products for major computer manufacturers under the JBL(R) and Harman Kardon(R) brands. Harman Multimedia has revolutionized the multimedia audio category with award-winning products such as SoundSticks(R), Champagne(R), Creature(R), Duet and Invader loudspeakers. Harman International Industries, Incorporated (www.harman.com), is a leading manufacturer of high-quality, high fidelity audio and electronic systems for the consumer and professional markets. The company's stock is traded on the New York Stock Exchange under the symbol "HAR."

About SAMSUNG Electronics

SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. (www.samsung.com)

JBL, Harman Kardon, Odyssey, SoundSticks, Creature and Champagne are registered trademarks.