$115,000,000 Day One Worldwide Sales for Star Wars; Star Wars Dominates Global Retail as Consumers Snap up DVD and Games at Light Speed

Business Wire, Sept 22, 2004

BEVERLY HILLS, Calif. -- Shattering all records for entertainment franchise spending in a single day, STAR WARS fans around the world have spent more than $115,000,000 on in-home STAR WARS entertainment. Single day sales for the most requested DVDs of all time, the STAR WARS TRILOGY, combined with the release of the new STAR WARS Battlefront videogame have set yet another benchmark for the most popular entertainment franchise in the world. This phenomenal achievement will continue as the DVD debuts in Japan, Australia, Benelux and Mexico, and the LucasArts game launches internationally later this week.

Easily setting a record for the best selling film collection ever released on DVD, the STAR WARS films boasts global box office performance in excess of $3.4 billion, not adjusted for inflation. Worldwide home entertainment sales for the STAR WARS franchise stand at more than 125 million units inception to date.

STAR WARS Episode IV: A New Hope, Episode V: The Empire Strikes Back and Episode VI: Return of the Jedi are available in a four-disc set that includes a bonus disc filled with all-new special features -- including the most comprehensive feature-length documentary ever produced about the STAR WARS saga and never-before-seen footage from the making of all three films. Each of the three films in the STAR WARS TRILOGY has been digitally restored and re-mastered by THX for superior sound and picture quality.

The films of the STAR WARS TRILOGY are available exclusively as a collection and feature Dolby Digital 5.1 Surround EX. All three films are closed-captioned and subtitled in English, French and Spanish in the U.S. Internationally, sound and subtitling specifications will vary by territory.

Star Wars Battlefront is an action/shooter game that gives fans and gamers the opportunity to re-live and participate in all of the classic Star Wars battles like never before. Players can select one of a number of different soldier types, jump into any vehicle, man any turret on the battlefront and conquer the galaxy planet-by-planet online with their friends or offline in a variety of single player modes. Single player modes include "Instant Action," "Galactic Conquest" and the story-based "Historical Campaigns" mode that lets gamers experience all of the epic Star Wars battles from Episodes I-VI, fighting from the perspective of each of the four factions within the game. The game is available for the PlayStation2 computer entertainment system, Xbox video game system from Microsoft and the PC.

More than 7,000 pages of information about the Star Wars saga can be found at http://www.starwars.com.

Lucasfilm Ltd. is one of the world's leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully integrated entertainment company. In addition to its motion picture and television productions, the company's global businesses include Industrial Light & Magic and Skywalker Sound; LucasArts Entertainment; Lucas Licensing; and Lucas Online. Lucasfilm's feature films have won 19 Oscars and its television projects have won 12 Emmy Awards.

Twentieth Century Fox Home Entertainment and Twentieth Century Fox Home Entertainment International are operating units of Fox Filmed Entertainment, a News Corporation Company.