UD Rivals: Yankees vs. Red Sox: 30 Card Commemorative Set of the Greatest Rivalry in Sports; ESPN's Peter Gammons To Appear at Boston Hobby Stores To Sign UD Rivalry Set

Business Wire, Sept 24, 2004

WHAT:
        The American League East race is going down to the wire and
        the Upper Deck Rivalry set is sure to fan the flames of this
        year's hotly contested pennant chase. Join Peter Gammons and
        Upper Deck Company as they launch the 2004 UD Rivals set that
        has captured the greatest moments in this heated battle
        between the Boston Red Sox and the New York Yankees. Nothing
        brings home the excitement of the Baseball Playoffs like a
        Yankees Red Sox match-up.

        Also, Peter Gammons will appear at two hobby shops adjacent to
        Fenway Park for a special "UD Rivals: Red Sox/Yankees" box set
        signing. Gammons will be signing boxes of UD Rivals. The
        signing will take from 3-5 p.m. on Saturday, Sept. 25.
        Excellent timing as the Red Sox are hosting their bitter
        rivals, the Yankees, that night at Fenway Park.

        The Upper Deck Rivals Red Sox Yankees Commemorative Box Set is
        a 30-card regular set that includes two additional cards --
        one commemorative, oversized card highlighting the greatest
        players and moments in the rivalry; and one "what if" insert
        featuring commentary from Peter Gammons. Please see below.

WHEN:
        Saturday, Sept. 25
        3-4 p.m. at Twins Enterprises -- 19 Yawkey Way (Boston, MA)
        4-5 p.m. at Fenway Sportsworld -- Boylston street (end of
        Yawkey way) (Boston, MA)

PHOTO:
        Opportunity to capture Boston's own Peter Gammons helping to
        stoke the competitor fires in this ageless battle between the
        Sox and the Bronx Bombers.

CONTACT:
        For more information on 2004 Upper Deck Rivals Commemorative
        Box Set contact Don Williams, Upper Deck, 760-929-3056.