Business 2.0 Magazine October 2004 Issue Highlights

Business Wire, Sept 27, 2004

SAN FRANCISCO -- Business 2.0 Magazine:

COVER STORY: "The New Road to Riches"

by Om Malik, page 84

Business 2.0 explores the newest strategy for getting ahead in the post-bubble world: Build a company cheap. Flip it fast. Repeat. With this new formula gaining a foothold in Silicon Valley and beyond, young entrepreneurs are finding themselves in the driver's seat on the road to riches. But, how long will the market conditions that allowed this build-to-flip phenomenon last?

Plus

"Golden Opportunities," page 86

A look at the five hottest sectors for build-to-flip entrepreneurs.

"The Rules of the New Road," page 90

Startup success today rides on creating niche technologies that big companies will pay handsomely to control. Business 2.0 offers tips on how to develop a winning build-to-flip game plan.

OTHER FEATURE ARTICLES

"The Next Four Years," by John Heilemann, page 96

Deficits are climbing and government spending is on the rise. Hard choices need to be made. But, which presidential candidate is best-suited to make them, John Kerry or George W. Bush? Business 2.0 Columnist John Heilemann investigates their differing fiscal platforms, questioning whether or not either man has the ability and foresight to safeguard the American economy.

Plus

"A Very Modest Proposal," by Jeffrey Pfeffer, page 102

Foreign competition is more intense than ever. And, according to Business 2.0 Columnist Jeffrey Pfeffer, new threats may undermine the nation's ability to stay ahead. Pfeffer unveils a list of targeted policies that Uncle Sam should consider if the U.S. wants to continue to compete on the global playing field.

Titans of Tech

"A Man Who's Going Places," by John Battelle, page 117

Within Barry Diller's online empire, InterActiveCorp, there's no business more vital than IAC Travel - which makes the company's CEO, Erik Blachford his most pressured lieutenant. In a one-on-one interview, Blachford reveals his strategies for effectively overseeing the travel businesses that account for two-thirds of IAC's revenues.

"BlackBerry Season," by Erick Schonfeld, page 132

Riding a huge comeback, Research in Motion (RIM) finds itself surrounded by rivals, all gunning for a share of the booming wireless market it created. Business 2.0 Editor-at-Large Erick Schonfeld takes a look at whether or not RIM's proprietary model is doomed or if the company will be able to develop the "next killer-app" before the competition closes in.

COLUMNS

The Big Picture, by Daniel Altman, page 44

The government's data says that the productivity of the American workforce is at record growth levels. Oddly, the data also says that U.S. employees are delivering those results by working fewer hours. Yet many workers complain that they are suffering under longer, tougher workdays. Where does the inconsistency stem from?

The Human Factor, by Jeffrey Pfeffer, page 78

Most bosses want to hear only good news - which is bad news for business. Columnist Jeffrey Pfeffer believes that insisting on the cold, hard facts is actually the only way to stay ahead.

PLUS

In Front:

Venture Capital, page 31: A new generation of VCs sets out to rethink the industry.

Next Big Thing, page 36: How genetic coding could put tastier beef on the dinner table.

Free Advice, page 38: Three ideas for fixing what ails RealNetworks.

Business Plan, page 42: An upstart chain called Cereality wants to do for cornflakes what Starbucks did for coffee.

What Works:

Opportunities page 47: The iPod gold rush is not just about Apple anymore. Business 2.0 explores how a slew of smart companies are profiting from the world's most popular digital jukebox.

Media, page 54: By launching a host of splashy new ad formats, CNET CEO Shelby Bonnie helped lead the dramatic comeback of online advertising - and his company.

Management, page 74: Novell CEO Jack Messman reveals why embracing open-source culture was necessary in order to reinvent his software company.

Bonus - CAR-TECH SPECIAL:

Fuel, page 144: A look at why the original alternative to the gasoline engine - diesel - is back and better than ever.

Coatings, page 146: The auto body finish of the future is plastic film that is cheap, glossy and incredibly durable.

Safety, page 146: Volvo's latest breakthrough eliminates the blind spot.

Lighting, page 148: The LED technological advance that will soon free car designers from the tyranny of the big round light bulb.

Communications, page 150: IBM's tiny cameras help cars understand what their drivers say.

Customization, page 150: At Toyota, special orders go from zero-to-built in no time.

R&D, page 152: In Silicon Valley, a small crew of BMW engineers hunts for the car industry's next big thing.

The October 2004 issue is available on newsstands September 27. For more information, or to schedule an interview with a Business 2.0 writer or editor, contact Kurt Patat (212-725-2295 x 17, kurtp@tryloncommunications.com) Laura Goldberg (212-725-2295 x 25, Laurago@tryloncommunications.com).