Business Services Industry

Atomz Commerce Handles Pacific Sunwear's Online Back-to-School Rush; New Search Capabilities Play Significant Role in Driving Retailer's Conversion Rates

Business Wire, Sept 27, 2004

SAN FRANCISCO -- Atomz, a leading provider of hosted enterprise Web site applications, today announced that Pacific Sunwear of California, Inc. (NASDAQ:PSUN), a leading specialty retailer of casual apparel, accessories and footwear, is using Atomz Commerce solution to handle this year's online back-to-school shopping season. By leveraging Atomz's multi-faceted site search and merchandising capabilities, Pacific Sunwear is successfully guiding Internet shoppers to the products they seek to purchase at www.pacsun.com.

"Approximately 20 percent of our annual sales happen during the back-to-school season making it one of the busiest and most important periods of the year," said Tom Kennedy, Pacific Sunwear Division President. "With over 30 percent of our customers using search as their preferred navigation method, we have found that quick and accurate results are an integral part of our success as an online channel."

Atomz Commerce solution empowers Pacific Sunwear with greater control over merchandising and relevancy while affording customers the ability to sort and refine searches as they shop. Through this "Guided Commerce" shopping experience, customers are able to quickly and easily customize their shopping experience resulting in a considerable increase in conversions. Additionally, as a hosted solution, Atomz Commerce allows Pacific Sunwear to focus its valuable IT resources on core competencies, while Pacific Sunwear marketers maintain control over merchandising and relevancy adjustments to improve Web site effectiveness.

"As a retailer geared towards teens and young adults, Pacific Sunwear recognizes the importance of offering its Web-savvy audience a site that is sophisticated, fast and effective," said Atomz CEO Steve Kusmer. "The Atomz Commerce solution enables e-commerce sites to lead visitors to the products they want, optimizing the customer experience and creating the ultimate 'guided commerce' shopping experience."

About Pacific Sunwear of California:

Pacific Sunwear is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. As of July 31, 2004, the Company operated 717 PacSun stores, 82 PacSun outlet stores and 148 d.e.m.o. stores for a total of 947 stores in 50 states and Puerto Rico. PacSun's website address is www.pacsun.com.

About Atomz

Atomz provides on-demand Web site solutions for enterprise, commerce, and media companies. These hosted solutions provide customers significant advantages over installed software in reliability, support, ease-of-use, scalability, rapid product innovation and predictable cost structures. The company's powerful solutions, unparalleled technical excellence and dedication to customer satisfaction have led solutions from Atomz to be adopted by thousands of leading Web sites. Select customers include: Time-Warner, CBS News, palmOne, Gannett Corporation, NASA, Princess Cruises, and Sharp Electronics. Atomz and its solutions have won numerous industry awards, including ASPnews.com's List of Top 25 Providers, KMWorld 100, the AIIM E-DOC Best of Show Award for Web Content Management, SIIA's Codie Award for Best Enterprise Search Engine, and Internet World's Best of Show. For more information about Atomz's solutions visit the company's Web site at http://www.atomz.com/.>